Social Media is a form of currency.  It’s a Social Currency.  It works based on the exchange of information, in exchange for your attention.  If I give you my ears, I let you tell me something, and equally, I will only listen to you, if I value your contribution.

For the longest time ever (perhaps as early as 2004) I’ve been actively using and advocating social media as a tool, or mechanism to build ever stronger relationships with the people you know and trust, as well as start screening across the many people who you know, to discover potential business relationships, potential customers, friends, and peers.

Pretty quickly the online space is starting to fill up, and it becomes increasingly difficult to start finding “real” value in exchanging meaningless messages in the ether we know as the Internet.  Slowly, for me, I’ve been starting to wonder just what does it matter, or how useful is it to just “talk” with, or exchange messages with completely random people who I hardly know?

In actual fact, it doesn’t.  It doesn’t matter one bit.  And then it hit me.  “Social Media”, unlike traditional online presences are not about hiding behind an anonymous identity.  Instead it’s about amplifying the presence we have in real life.  It’s all about being more of who you really are.  Which means that if in real life, you’re generally anti-social, or prefer to be introverted, and keep yourself to yourself, the moment you start to use Social Media, that doesn’t somehow magically change.  It doesn’t suddenly make you a public extrovert.  It does however allow you to stay more visibly connected to the people who you know, and meet, and want to engage with.

Since using Social Media, I’ve come to find many interesting and wonderful people, who I definitely would never have met in person, in real life, in the same way.  Common interests, mutual recognition of other colleagues in the same field as me, and also just generally people who I work with are all visible and present on the Social Web.  The difference is, that on the social web, what I say can be picked up, and can be left unnoticed.  There isn’t any necessity for everyone in all of my communities online to read every word that I post, blog, tweet, email, or communicate online.

There is however, something in having people’s attention online.  That I give mine, and in exchange receive other people’s attention in return is already starting to bring up questions of quality over quantity.  Given that the number of hours in a day are finite, that there’s only so many people I can reply to, and that there’s only so much I can do, until my primary motivations of income, survival, and relaxation/chilling kick in.  So far, I’ve been “playing” on this merry-go-round of Social Media, joining upto new services, and new sites, that are popping up, a dime a dozen.  But now, I’m starting to get “saturated”.  Saturated with noise, with media, with messages, with adverts, and with stuff that I don’t want to have to deal with.  I have to manually filter through all of this noise, before I get to the stuff that matters to me.

This has a cost associated with it.  It’s my time, it’s my energy, it’s my effort.  I don’t want to sound harsh, uncaring, or ungiving, but I only have so much time and attention to give. The same is true for everyone else.  Sooner or later, when you hit rock bottom on that bank account, you feel depleted, and drained, and you step back from it all.

Don’t worry if you don’t understand what I’m talking about just yet.  You could still be in the “oohh, shiny new toy” phase when it comes to Social Media.  Which is great! Enjoy it while you can.  It’s just sooner or later, it get’s old.  Sooner or later, you hit a low, or a bottom, or your account runs out.  This account, this balance, is the Social Currency I’m talking about.  It’s what happens when you give, give give, and get nothing back in return.

It’s a part of learning and growing… You stretch beyond your limits, you go as far as you can, you look everywhere with an enthusiastic, zestful gaze.  And then, one day, it hits you.  Or slowly, it starts to dawn on you, that as much fun as it is to just give, give give, and as much as you enjoy just “hanging out” online, with all these thousands or hundreds of cool friends, you actually have a life to live.  You actually have “real work” that you want to get done.  You have dreams, you have aspirations.  Things you actually want to accomplish.  And when that moment comes, suddenly you start questioning the real value of Social Media.  What have you been building up? What have you been putting all this time, and energy into?

Is it really all just a popularity contest where it only matters how many people are following you on twitter? Is it all about just blogging, and getting hundreds of comments?  Or is it really about regular people just talking with regular people?

Sooner or later, once the realisation kicks in, that relationships as great as they are, don’t put food on the table, keep a roof over your head, or keep you warm, and clothed, you may start to look at it all very differently.  I could be wrong.  It could be that Social Media is a great way to escape the world that provides you with your sustenance, and lets you look onto the world that you would love to work in, if you had the means to support yourself, or a job taht paid enough.  But for me, that’s not the case.

Looking at “social media”, and making sense of what it really is, and what it really means to me, has really been put into perspective recently.  I’ve realised that I’ve actually put a lot of time energy, and attention into my online social network.  I’ve built up my social capital.  I’ve earnt currency and favour with many people on line.  Some I’ve had the pleasure of meeting with in person too.  Not everyone is necessarily the type of person I would want as my best friend.  But then that never was or is the point.  I’ve built up this pool, this reservoir of a network or community, and occasionally, I can tap that with some of the social capital that I’ve built up in that community.  For those times when I feel a bit low, or just need some moral support, I can find friends to confide in, or peers, to encourage me on.  It’s a tight knit community, in my mind, in that I feel tight with many of them, and hope they feel the same with me.

Now, that social capital that’s been built up is a bit of a nebulous, unclear currency.  Something that doesn’t have a clear boundary, or delimitation at present.  Typically, you can tell your generating value, and contributing more into your online community when you start to draw more attention, and people into the conversation.  Likewise, the reverse is true too.  When people start dropping away, or stop following, or unfriend you, more often, than not, then you are clearly milking your Social Capital more than you’re contributing into that pool.

It seems I’m actually a bit slow with my thinking and ideas, since there’s already people out there who had understood this social capital as something of value, before I had gotten to it.  Eiso Kant (@eisokant), and Mac Taylor (@macwind) had already figured this out, and put into motion the beginnings of a tool or mechanism to help capture, and measure this inherent social capital that exists in our communities.  Their project Twollars, is a “gratitude currency”, that helps to start capturing some of the gratitude and thanks that people feel towards someone in their community.  At present the system works only on Twitter, and all you do is send out a tweet, using certain words, in a certain order, and the Twollars platform picks up your message, and adjusts the balances of your and your recipients twitter account accordingly.  Try it out say “Give x twollars @USERNAME [give reason]” where X is the number of twollars you want to give, and USERNAME is the twitter ID of the person you want to give twollars to.  By default, everyone starts out with a balance of 50 Twollars, and there’s no need to register to start using the service, since it is listening to the twittersphere stream of conversation all the time.

The idea behind twollars is that when someone is grateful, or want to show their appreciation to someone else, they can show that appreciation by giving twollars.  Then, companies can sponsor a charity, who can then receive twollars as donations, from people, and the sponsoring company would then buy the twollars, and give the charity $1 for each twollar they buy from them.  The idea being that then companies can gain some kudos in the community by making a positive contribution to the charity, and gain access to some of the social capital within the online sphere.

Of course how those companies then use twollars, and give them out to people will affect any real success they have with their social media campaigns.

It’s interesting, given that this week is the Charity SmackDown, where celebrities are competing to get as much money raised using social media tools as possible.  It’ll be interesting to see the fallout, and where the social capital that these celebs have built up, will land.  I’m gonna hazard a guess, and say that most of these celebs have all established such a strong bank account of social capital and goodwill with their communities, that they’ll have no trouble getting people to fork out, and participate, and contribute in the causes.  If anything, their requests, and appeals to their communities will build an even stronger bond, and make them even more liked, and loved by the people already following them.   It’s times like these that everyone’s social capital becomes a positive asset in it’s own right.  Of course, if someone with hardly any community were trying to accomplish something as simliar, it’s still entirely possible.  Look at Amanda Rose (@amanda), organiser of the Twestival fundraising event that happened globally.  Whilst her personal following isn’t more than a few thousand followers, her social capital and the social capital that was built up around Twestival made a readily available pool to tap into, and build upon.  This pool of social capital allowed the Twestival team to generate a tremendous amount of potential social good, with all the money that was raised (at least $250k) from just a single night of events, happening around the globe, on the same day..

I think Twollars is an excellent way of starting to calibrate some of the social capital that we take for granted, and never really appreciate, and will help us, in days to come help put some baby training wheels on brands and big business, as they start to tip toe their way through the minefield of social media faux pas, and start using their own money to buy some social capital to start building some of that trust for themselves.

Obviously translating this social capital into a currency, like Twollars, isn’t going to remove the need to learn the basics of Social Media etiquette, and it certainly isn’t going to be a substitute for real relationships.  But now that there’s a way to measure and give away Social Capital on Twitter, perhaps now people will start accounting for their time in terms of real value that gets generated for them, or that they contribute back, rather than engaging in mind numbing conversations, just for the sake of talking.  Only time will tell, I guess.

Disclaimer: I am currently being paid by Twollars to help them raise awareness around the Twollars concept, and whilst these ideas, and thoughts are my own, I do want to declare that I am being paid to write this content.  That being said, I do firmly believe in what I’ve written, and were the Twollars guys just good friends, I would probably still write something very similar to what’s been written here.  The thoughts insights, and ideas, shared here are all my own, with the exception of the concept and implementation of Twollars, which remains the product of Eiso Kant, and Mac Taylor, the founders of Twollars.  I have also drawn upon my experiences of my Twitter community online, without which these insights and thoughts through reflection would not have been possible.

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Ok, I’ve just recently changed my RSS feed settings, so that it should now publish detailed blog postings, via RSS..

Had a request on twitter, by one of the readers of the blog, asking me why I didn’t publish the full content of the article, via RSS, and truth be told, I didn’t even know there was a setting.

Perhaps I had mistakenly set it earlier, or previously, but I didn’t really have an recollection of the setting at all..

Eventually, I found it, under Settings/Reading (in Wordpress), and apparently I had set my feed summary to show only a brief portion of the article through the RSS feed.  It wasn’t deliberate, but in retrospect, people may prefer shorter summaries from me, given that some of my posts can be quite long and detailed, since I’m a firm believer in over delivering in value, and content, and less about generating lots of  ”fast”, “snappy” content, to try to increase my google ratings, or some such reason.  Besides, that’s not what I want to focus on here.  This is my personal living room, the place where I share with you my thoughts, my ideas, my perspectives in life.. And frankly, I want to make it as comfortable as I possibly can for you to listen in, and participate in conversations when you want to.

With that in mind – if anyone else has any feedback they’d like to share with me, about this blog, it’s RSS, what works, what doesn’t work, what they think of it.  I’d appreciate your thoughts, suggestions, and feedback :)  I’ll be blogging more over the coming weeks.. and apologise in advance if I haven’t finished off that article I said I would.. It’s in the pipeline.. I just have to figure out when to write it ;)

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– What Does the New Year Hold in Store for the Web?

I decided I was going to take a stab at what’s going to be hot and what’s not, in 2009 with regards to the Web, the Internet, Social Media, Social Networking, etc. etc.

Most people, these days have heard of Social Networking giant Facebook.  What most people probably don’t realise, however, is that Facebook is not generating any real Value for money, for it’s advertisers.  As a once frequent customer of Facebook, I used to spend countless hours on Facebook, discovering old school friends, uncovering the past, and reconnecting up with those people, but now that that’s done, and we occasionally communicate with each other, it seems like all that fuss has just gone away..

Instead, it’s been taken over by Twitter – that provides more immediacy in the conversations, more instant engagement, and more real feedback, and sense of community…  It’s like blogging, in short form – but even Twitter has yet to monetise – and therein lies the challenge…

In 2009 – I predict we’re going to start to see a number of self-monetising startups.  Built on the back of services like Twitter, and Facebook, they will increase user engagement and provide a platform for real conversations to take place, that lead to tangible results.  Peer to peer marketing,  and WOM marketing, is going to slowly start creeping into the marketplace, replacing the traditional CPC and Keyword based advertising.

Online/commercial advertising is also going to slowly start to change.  With metrics, and measures for ROI on social media, and community impact assessments starting to emerge, people will be able to directly see the difference in a pound spent, buying keywords, vs. a pound spent, thanking a vocal supporter of a brand/product.

With all this public display of conversations around brands, and products, consumers will start to get a real life line into the companies they consume from, and through concerted peer pressure, and publicly mocking, and naming and shaming those organisations with bad practices, and unsustainable models of business, there will start to be a greater shift towards companies publishing more openly and more transparently what they consume, produce, and re-sell.  Consumers will also more strongly advocate, and support companies, and examples of people doing things “right”, so the early adopters will get additional kudos, as well as experience significant positive gains, from being ahead of the curve.

Equally, this lifeline will allow companies to understand more accurately, what the clients are looking for, and prepare them to share useful information, about their work, or their services, or their products, which will then get translated into a sale.

One of the biggest changes that will come about during 2009, will be the rise of the educated, empowered consumer, who, armed with the right knowledge, connected to the right friends, can co-ordinate and organise mass rallies across the country, and internationally, whenever a wrong is enacted, or some organisation acts in a way that is inappropriate or uncalled for.

Video will see a downturn, whilst mobile micro blogging services will become even more mainstream, and start to be offered as integral to the package, as SMS, or Data.

Advances in micro-blogging will extend into the developing world, where more people with cell phone usage will be able to communicate using a hybrid blend of asynchronous communication, via a twitter like service, something akin to SMS, and a mobile handheld device.

We may also start to see more handheld devices, that act as “internet” gateways, providing access to services like Qik that let you stream audio, or video directly online, for all to see, and also permit the easy access to email, social networks, and status updates.

There will also be a clear convergence in the market place between online social networks, and messaging/email platforms, that will mean people will log on, in once place, and from there, they will be able access all their rich conversation streams.

Information will start to be referred to as flows, with different streams of information providing information about different topics, and subjects.  Individuals will start to be trusted as sources of reliable information, and their streams will be more publicly in demand, whilst people with polluted information streams will start to be more openly ignored, and blocked.

Managing information streams, and selectively filtering and distributing information flows, will become an art unto itself, and experts in various fields and different disciplines will generate these information flows, and start to publicly publish them.  As a consequence, not only will these experts be known for the quality of the work they produce, but also the quality of the information streams they generate.

Marketing, and advertising budgets will slowly start to be spent increasingly on cultivating communities around the customers, and people recommending products, and services, will start to see incomes being derived from referring, and recommending products and services, based on genuine experiences, and real authentic recommendations.

So in 2009, keep an eye out for services like SocialMedian who allow you to crowdsource your news from your peers.  Any service that can tap into your networks wisdom, and share with you the “best” wisdom as determined by the people you choose to associate with, will definitely be a time saver, and a crowd pleaser, in a world where increasingly information overload is the order of the day, watch out for more crowdsourcing tools rising to the fore in 09.

Also, watch out for services like Gist, and Xobni – who purport to save you time, in your inbox, and help you create context around, the chaos that is “email”, and messaging.  What they do, is start from your inbox, and help you find and organise, and sort the people you’re talking with, allowing you, to an extent to start to identify either other useful information about a person, or to start to help you find more of what a particular person you’ve spoken to has said.  I think these tools will have a limited shelf life, as they mature, since they aren’t necessarily tackling the problem of email in the most elegant of ways, but props to them for attempting to engage with such a behemoth of a challenge ;)

What will really start making a real impact in 2009, will be services that start helping you navigate your social graph, across social networks.  There’s potential in services like PeopleBrowsr who are looking to start bringing some of those information streams from different platforms, through a single service, and then tagging and grouping information streams, and republishing them..

But the real winners in 2009, in my eyes, are going to be the services that can help you effortlessly navigate your social graph, across any platform, and keep the information flowing, without relying on you having to set up the context of groups, and people you know in each platform.  A single login screen, that brings you all your content, in one place, and lets you see all the content from your friends in one place.

Friendfeed sort of works, in that in theory you can bring all your content into one place, but it’s interface, and usability leave a lot to be desired.

2009 is going to be the year of the “Social Browser” – helping us organise, filter, and co-ordinate our information streams, regardless of where they come from, or how they are generated.  When we want to know what people are upto – we’ll be able to find out.

So watch out 2009 – “Surfing the Web”, is soon going to become a thing of the past, and people will increasingly start to “Surf their Communities”..  Now let’s see how the year plays out..

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I’m an avid enthusiast of Twitter. I frequently tweet a few updates throughout the day, and often will reply to people’s tweets a few times each day too. Nothing extravagant. I’m not tweeting a hundred times a day, or anything ridiculous like that (at least not yet!). Without a bit of Twittering, I would feel a whole lot more disconnected, and really wouldn’t know what’s happening in the world around me, especially with my Twitterverse of Tweeple (Translations: Twitterverse=Twitter + Universe= All people I know on Twitter and Tweeple=Twitter + People= People who use Twitter!)

Now since using Twitter, and seeing how much time I spend on it, I’ve started spending less and less time on Facebook. So not wanting to be completely ignored by all my Facebook friends, I decided to link my Twitter Updates, to my Facebook Status Updates. At least that way people can see what I’m upto, and occasionally comment on thing I’m doing, or get a flavour of my life. The only problem is, most people on Facebook don’t really use the “Status Update” feature. Which means that my status updates, could potentially end up flooding other peoples Facebook Updates Stream.. Terrible I know! After all, who wants to know everything about you, all the time, on Facebook?? Yeah, not quite the same as Twitter..

So, if you, as a Facebook user, choose not to use Twitter as much, and really don’t want to see all your Twitter friends in Facebook pollute your news and updates stream, then here’s a solution for you.

Log into Facebook, and go to your feed preferences page : http://www.facebook.com/feed_prefs.php

Below the Volume Mixer type controls you’ll see the “Less About These Friends” box. Start putting your friends who use twitter too much, into this box.. That way, you’ll only see updates from your twitter friends, if nothing else is available.

Of course, if none of your other friends are doing anything, then it may still fill up with just twitter updates from your twitter friends, but hopefully that’s not the case :) Alternatively, just “de-friend” that person on Facebook, and join up twitter, to stay in touch with them :)

Hope this suggestion gets to the heart of your Twitter woes, you Facebook only users :) and if not, feel free to comment your feedback below this article, and I’ll see if I can find a better solution for you all!

Ok, back to Twittering I go!!

P.S. = Twitter hating Facebook users – feel free to share this article judiciously amongst all your fan clubs on facebook, it may help calm some of the Twitter Haters!

twitter, facebook, integration, status updates, facebook user twitter hater

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I’ve recently been invited to a few “no-twitter through your status update” groups on Facebook by a dear friend, who’s been getting increasingly frustrated by my use of the twitter app integrating on Facebook.

The complaint is that my updates on Facebook are drowning out the updates from his other friends on Facebook.

Given that I have very different circles of friends, and acquaintances, as well as tweeple(twitter friends) I know online, and that I engage with random conversations with any one of potentially 1k+  different people, it’s entirely possible to anyone listening in on my twitter stream to find it all a bit overwhelming, compared to the the average status updates of a user on Facebook.

I guess if I were using just Facebook, and were being so pro-active, and engaging with people through Facebook, I would just as quickly fill up other people’s status updates with my activity.  The problem, whilst seemingly connected to my twitter profile and facebook status updates being linked and connected, goes significantly deeper.  It is what lies at the source of my quest for the “ultimate tool”.  For a way of broadcasting information and talking with others that I know, in an ever increasing “intimate” and “direct” manner, through all the electronic mediums that are popping up all over the place, providing increasingly more valuable content to engage and interact with.  Of course, it’s only a matter of time, before my attention gets completely saturated by it all, and then I have to start making a choice to wean myself off of all the potentially wonderful sources of electronic goodness, or die being sucked in by it all.

The problem is that right now I have to pay attention to the medium through which I communicate, as well as to whom I’m communicating to.  It’s a double effort..  When really, what I want to do is focus on the people I want to talk with, and get the message across to just those who are interested.  I don’t want to have to figure out who’s on which tool, and who I have to include or avoid where, for each topic of conversation.

For me, the solution lies within understanding the Social Graph, that lies at the heart of our virtual and physical lives.  Finding tools to piece together the fragmented pieces of our lives, as we start to create a semblance of wholeness and completeness, through being able to express ourselves freely, find like minded souls, and share adventures, and ideas, with friends the world over.

The internet is not simply for “connecting” people, it’s creating an infrastructure of sorts.. A communication gateway, that will eventually allow, or give access to anyone who wants to speak with anyone.  For now, cost, access to people’s details, and the choice to remain public or private play a large part in how available people are to each other.  But slowly, as more and more people start using tools and technologies like Twitter, and Facebook, and LinkedIn, and other tools that “connect” people together, and show each other in different lights, the more increasingly challenging it’s going to get to stay disconnected from everyone else.

Even in the most remote regions of the world, cell phone penetration means that you can reach pretty much anyone, anywhere, as long as you know that access code, and phone number, and have the means to fund the connection..

Soon that will change..  Soon everyone will be able to connect to anyone.. Unless they choose to not communicate with certain people.

For now, the gatekeepers are clearly helped, with the failings of integration of these communication mediums, and our fragmented social graphs, but as we start to put the pieces together, we’ll start to get ever more access to the people we meet, or the folks that they meet…

It’s entirely possible, that we, as a generation have become the most enabled citizens of the world, with voices, and messages that can be amplified to any part of the world.

“We will leave a digital legacy behind us that will be larger than any previous generation” according to Benjamin Ellis

[source http://redcatco.com/blog/communication/we-are-amplified/ as at 28 Nov 2008]

I have a feeling he could be right.  It may not happen straight away, it might take us some time for us to learn to sing like a choir, in harmony with one another, but give it enough time, and once we figure out how to sing in tune with each other, we most definitely will be able to amplify each others voices..

For me, the biggest challenge facing us, is the disparate nature of technology and the web as it stands.  I believe the solution is going to emerge when we stop putting technology first, and start looking at, and then solving the human needs that exist.  Only then, can we truly be able to pull together the “solutions” that will make a difference.  For I still remember, in the late 80’s and early 90’s how as part of our studies, we had to cite examples of how people were “afraid” that computers and technology would take away their jobs, and make them redundant, and unnecessary.

That may be the case in more mechanical processes, but unfortunately, most people, especially those working with information, and services, will probably agree that now we’re spending more time with these tools than ever before.  Instead of being liberated, and having more spare time for ourselves, we end up wanting to consume ever more, and ever more, until perhaps it’s consumed us, or we have nothing left..

The only way to change that is to start with our daily habits, and look at ways of getting more focussed, more disciplined, and starting to cut out the things that are irrelevant and invaluable.. How? I don’t know.  But I know that it’s something that will require us as a society to start relying upon each other and supporting each other in new and different ways.  Because fundamentally, I believe there to be real power in synergy, and real untapped potential in the space that exists when two or more people come together.

Perhaps that’s why it’s generally taken teams of two’s and three’s to create the great powerhouses of technology that exist in our world today.  I look forward to seeing, these systems, software, and machines of old start to crumble, and be recycled into a world that finds ever more efficient, synergistic and meaningful ways of getting things done, with a clear desire to bring the basic essentials of life to everyone, and then be able to choose one’s life path, not be thrust into it through necessity of our most basic human needs, of food, clothing, shelter, family, and community.

Now it feels like we have to pick up the fragmented pieces of our 20th century society, and start to figure out how, together, we can map out a new, uncharted social graph, that ultimately will connect all the dots, and create a new picture for all that choose to be in it.

amplified08 amp08 facebook twitter social graph

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Today (Monday 17th November 2008) marked the inauguration of Chain Reaction 08, a two day conference in London which “will bring together social leaders, community activists, policy makers, business leaders, young people and people like you from around the globe to share learning and to generate new ideas for social change, locally, nationally and globally.”

Today also marches the launch of Global Entrepreneurship Week “the first worldwide celebration of enterprise, which aims to unleash young people’s enterprising ideas and address some of society’s biggest issues, from poverty reduction through to climate change.”

As the day ends in London, and all the delegates wind down, and finish up for the day, later, half way across the other side of the world, in San Francisco, there is another conversation about to begin, at The Global Summit where the question will be asked – “What will it take to build a sustainable future?”.  The Global Summit(TM) a world-wide partnership for a sustainable future, is laying the foundation for annual Summits across the globe. The Global Summit(TM) begins with a two-day symposium and culturally rich welcome reception. Outcomes include guiding principals for a sustainable world across six key social and economic sectors, a blue print for the world’s first global citizen voter platform and an online collaboration system that maximizes our collective impact. Learn more about this event by either reading this press release, or by visiting the website of the Empowerment works – the organisation responsible for putting on the event.

It seems like this week could truly mark the beginning of a significant changing tide in the world we live in today.. I’ll be personally attending Chain Reaction 08, where I’ll be socially reporting on the event, via twitter, and blogging, as best I can.  At the same time two dear friends, fellow facilitators of the Awakening the Dreamer Symposium, and former colleagues from The Pachamama Alliance where I volunteered for 9 months will be attending The Global Summit in San Francisco.  We’re planning to organise a conference call, after both events, to find out about each others experiences of what was shared, and to find out threads between the two events, that we might be able to start weaving together, between the two gatherings, half a world away from each other..

I don’t know about how much virtual engagement will occur at The Global Summit, but we’ll have plenty of resources to engage people online, coming out of the conference, so please do connect into the conversations in whatever way you feel would work best!!

Whilst clarifiying a few details for The Global Summit, I’ve discovered a few more relevant happenings this week..

This week the following related events are also happening, or did already happen:

Governor’s Global Climate Summit, Nov 18th and 19th, 2008, in Beverly Hills, California,
convened by Governor Schwarzenegger

The G-20 Global Economic Summit, on Nov 15th and 16th, 2008, in DC, organised by President Bush.
You can also read the Full G-20 Declaration.

The first pan-European Town Meeting on Climate Change, 15th Nov, 2008, simultaneously in Florence, (Italy), Cornellà de Llobregat (Barcelona, Spain) and Poitiers (France), in the context of the IDEAL-EU project, one of the ongoing Preparatory Actions on eParticipation funded by the European Commission.

So it’ll be interesting to see with all this flurry of activity, what long term sustainable social change could come out of these programs? and what actually ends up coming out of all these meetings…

If you’d like to engage with Chain Reaction 08 – we’re deliberately including an online social element to the community interactions, and so would like to extend the invitation to everyone to join in, participate, and collaborate.

You can start by tagging everything you generate with the official tag of chainreaction08 – so everytime you blog, tweet, post a photo on flickr, or just generally include anything that you would like to include in the conversation, be sure to include that tag (except if you’re replying to something that’s been said in twitter, in which case the fact you’re replying will mean that the earlier part of the conversation, as well as your response will appear in the results :)  This applies to all people who are at the event, and watching from their homes too :)

On twitter, to search for a keyword, you can use http://search.twitter.com and put in the keyword terms for Chain Reaction 08.

A comprehensive query, that includes all related variations can be found by visiting http://tinyurl.com/5pu375 – this will provide you with a complete list of all posts on twitter relating to the London Chain Reaction 08 event. (The RSS Feed for this query can be found here).

For photos, everyone’s been asked to post them on flickr, and to use the keyword tag of chainreaction08 to make sure that they are visible to everyone who is looking for images from the event.  If you’d like to see the latest photos that have been uploaded, just visit here.  If you happen to attend the Chain Reaction 08 event, and have pictures that you’d like to share with the other participants, then I’d like to invite you to create your very own free flickr account, and post the photos you’ve taken during the course of the two days onto flickr, making sure that you tag all your photos with “chainreaction08” (without the quotes, of course!)

You can also find relevant blog posts, that will help weave a connection between the participants of Chain Reaction 08.  Again, if you want to have your blog appear to other people, make sure that when you post your blog, you include the tag chainreaction08, so that other people can find it, when they are looking for related content..

Fortunately, Google has integrated it’s video search into a single interface, that comes from multiple sources, so you can also find all videos from the event, that are shared on youtube and google video using the chainreaction08 tag.

There is also content being video’d and streamed directly online, throughout the event courtesy of David Wilcox, and Qik…

Then, most importantly, we also have an active online community at http://chain-reaction.crowdvine.com/ so if you don’t happen to have been able to join the event, live, or want to join in from a distance, the online community will undoubtedly be a rich resource, that connects people together long after chain reaction 08 is over, and perhaps by chain reaction 09, there’ll be an international dimension occurring simultaneously at the same time.

If I happen to have missed any resources, please add them into the comments section below, and I’ll be sure to update this page, to properly reflect all the resources, and references relating to ChainReaction08, so that everyone can benefit from knowing where to find everything related and relevant to a matter dear to our hearts.

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In the UK there’s a thriving group of non-profit techies, (also known as Circuit Riders) who stay connected through a mailing list, that regularly keeps everyone engaged with helping each other, and supporting each other, through those trying times when you need someone to call upon, as well as those not so trying times, when you just want to let people know what’s happening, or sound out ideas.  That’s great for the virtual contact, but I’d always felt that there was something lacking in the face to face meetings and events that could also occur, and that I’d experienced during my time as a Non Profit Volunteer Techie in San Francisco during 2006 and 2007.

Working with a model that seems to work well, of meeting on the first tuesday of each month, Amy began the first of London’s Net Tuesdays this week, and by all accounts it was a roaring success!!  You can read a nice detailed account of the event at Amy’s Blog. I don’t think it would be fair to even begin to try and give a better summary than Amy’s already done.  Clearly a seasoned blogger, with a great writing style, she’s done an excellent job of reporting the output from our Bloggers Discussion Panel, which involved Type Pad, Moveable Type, Wordpress and Community Server being represented. One of the members of the Panel, Miko who wore the slightly more technical hat for TypePad, as well as representing Community Server, has written up an excellent summary of the key blogging platforms, and a great summary of some of the differences between them.  I thoroughly recommend if you’re starting out to read her summary, and use those to help inform your decisions about which blogging platform to use.

We then ended the panel, having answered some great questions about the features and functionality of the tools, and then started to come up with a list of considerations to take into account, before getting started.  The blogging “strategies and approaches” part of the conversation was designed to verse people a little in the thinking that goes into making a successful blog, and after brainstorming from the room, we crowdsourced the following 5 key points, of :

1. Setting Goals
2. Write with Passion and Knowledge
3. Practice writing blog posts for a few months
4. Use your community to come and comment
5. Integrate your blog with everything you do

The premise behind this conversation was that in order to be successful with your blogging, there’s some key pre-requisites that are needed.  Especially if you want your blog to be engaging and participative.  With that in mind, Miko shared her own take on starting blogging, and what you should do, to prepare to succeed.

Some Of My Own Thoughts on Blogging

I’m certainly in agreement that blogging doesn’t just happen, on it’s own, in isolation from the world.  I think often people look at a blog, and think “I can do that”. They might even assume that just by installing or getting a blog set up, that they too can start to reap the engagement and conversation that occurs in the blogosphere.  Unfortunately, it really isn’t all as simple as that.

Speaking, from my own experiences, and I wrote my first blog post in 2004, I can say with all certainty, that blogging for me has been something that evolves over time. I’ve undoubtedly been learning a lot about the medium of blogging along the way too, and that journey educates and inspires me to continue to always try out new things, and then some.I first started my blog, as an experiment, using Blogger.com, and started out thinking of it as a place to capture my thoughts and interesting things that I would come across on the internet.  You can even see at Blogger.com my original blogs, as they were until I left them, and integrated them all into my current Blog, which is now a self-hosted installation of WordPress, and where you might be reading this from.

Back when I first started blogging, I decided on some key areas of interest for me in my life, and thought I would use a blog to collect interesting websites that I found and bits of information that I thought were useful.  I considered my blog to be a place to store my thoughts, and as a record of my travels through the internet. I even started a few different blogs, because I thought that other people might be interested if I started collecting enough interesting websites, relating to a specific theme, or idea, or topic, and that in time, people would start finding my blog and commenting on it, and leaving their thoughts and ideas, if I were to capture the “best of” along the way.

You must remember that this is back in those days when del.icio.us and other social bookmarking websites hadn’t yet come out, and I was itching for a way to start collecting my bookmarks online, so I wouldn’t always have to use the same computer, but would always have access to the cool links that I found along my travels.  I also wanted to be able to share with friends, and family some of the cool stuff I would find online, and thought that naturally in time, a blog would be the perfect solution.

And to an extent, it did work, for a few months, and it certainly warmed me to the idea of blogging, but it didn’t really take off, in a big way. I still didn’t quite understand, back then of what I might be able to use the blogging for, and I definitely didn’t maintain the discipline of keeping my blog updated with all the interesting and wonderful things I discovered along the way.

I think back then, part of the challenge for me was that everytime I wanted to post something I would have to log into the blogging platform, and then create the entry, and couldn’t just use a plugin, or bookmarklet script or external blogging client to write to my blog.  Now after experimenting with a number of great tools, I’ve decided that I’m in love with ScribeFire, a plugin for Firefox, and since using it I’ve also started blogging a whole lot more too.  But I digress..So after a considerably non-productive use of blogging, with little real interest in keeping it alive for the sake of keeping it alive, and with this terrible feeling that no-one in the world was interested in what I was writing about, or posting about, I laid my blogging to rest.  Not consciously, but I just didn’t feel the need, or a desire to write about stuff as much.  I wasn’t feeling particularly inspired, or excited, and I guess I was going through my own challenges in life, understanding what I wanted to do, and how I wanted to engage with the world.

Then in the summer of 2005, I ended up travelling to Peru, in South America, and all of a sudden, I had something that I wanted to share with all my friends and family back home.  After a few attempts at writing out long emails, with details of what was happening, in response to people’s emails, I realised that most of the time I was writing pretty much the same set of details in response to people, and spending quite a bit of time repeating the same stories over and over to people, on a one to one basis.  Spurred on with the knowledge and experience of using Blogger.com, quite successfully in the past, I decided I would use that wonderful medium of “blogging”, to write about my travels.  Suffice it to say, it didn’t take long before I took great pleasure in sitting in internet cafes, writing up my notes of the day.  I even became really diligent in writing in my pocket diary, a summary of the days events, so that my time in the internet cafe would be spent just writing up what I’d already thought about and reflected upon, at the end of each day.  I thought that sharing my travels, and experience in that intimate manner would be a great way to keep everyone updated on what I was upto, and how my travels were going, and it meant that I wouldn’t have to write the same email to everyone that kept asking me how things are going, and what I had been upto.

It also started to fuel my desire to write, since I knew I had a captive audience.  I’d received so much support and encouragement from people as I’d left London, that I figured most of those people would probably enjoy reading about my travels, and my adventures.  I later discovered that my cousin had also been sharing my blog out to his fellow co-workers at work, and even though I never received much email, or saw any visibility of how many people visited my blog, and hardly anyone ever commented on it, I felt like it was being read, and I kept it updated, just so if nothing else, at least my family and friends would know how I was doing, and that I was ok.

Of course, once I left Peru, and returned to London, the blogging on that trip to Peru didn’t seem like a natural thing to continue, since I was back home, and things in London just didn’t seem as noteworthy, or as interesting and different as they did out there.  My only regret with my blogging back then, was that I didn’t take a digital camera with me, and take photos… Some of my travels were just so scenic and beautiful, and some of the people I met such loving souls, that I wish I had captured them all on camera.. But instead I got the joys of having fond memories that I shall keep with me instead :)

Again, the blogging had seemed like a great idea, it had become really useful, and productive for me, when I needed it to communicate, and now that I was done with that trip, it didn’t seem like I had anything left to write, and so I just let it fizzle away.  Back then, I didn’t really have any comments on my posts, and I didn’t really understand, if I had emailed all these people that knew me, why didn’t anyone comment on anything I wrote??  And so, by not having much engagement from the audience, I ended up leaving it as a record of my travels, and nothing more.

Uncovering Your Voice

I guess all along, the biggest challenge I had, when writing for my blog, was to get clear in my mind who I was writing for, and what it was that I wanted to communicate.  I would have moments of sharp clarity, and specific things that I thought were noteworthy, and then the enthusiasm would wear off, reality would set in, and I would come to the conclusion that actually I didn’t have anything significant or noteworthy to share with the world. (At least nothing that seemed to get the whole world clamouring at my doorstep, and wanting to comment on).

I’d finally understood, that blogging is a very personal choice, and that if I chose to publicly share myself, I would always be able to do it on my terms, and didn’t have anyone to answer to but myself.  I think partly because back then I didn’t have a clear audience in mind, I used the blogging as a way of tracking my own thoughts, and adventures out into the world of the internet, but never leaving that comfort zone of writing into an empty vaccum where no-one seemed to be listening.

Now, almost four years on, a lot has changed.  My understanding of the internet, and it’s role in my life for one.  My ability to engage and connect with people for another.  And also how I’m using the internet, and what I’m seeing myself using it for are all changing too.  I think part of the online social networking phenomenon of seeing your network online, in platforms like facebook and linked in means that you slowly start to see your “community”.  Wheras in the past, the most visibility you would get is the emails you got and sent, and the IM chats.  The online social networks that have come into existence now, are slowly starting to make us all acutely aware of the fact that we now have “captive audiences”.  Be it we might use those captive audiences to chase, as werewolves, or to write on each others walls, but innately , we have people we are engaging with, and who are engaging back with us.

This is where blogging comes into play, and starts to become useful.

Whilst you can certainly send an email out to everyone you know, using bulk emailing platforms, once that email is sent, it’s gone.  There’s no permanency to that message or conversation.  It disappears into the ether, and you can only track the results, and await the response from people to know what people felt or experienced.  Whilst it makes it possible to communicate intimately, and personally, it detracts from the public presence that could be enriched by sharing the contents of those emails in public.  Especially if it’s non-sensitive information that goes towards establishing your brand, your credibility, your cause, your needs, or your experiences with others.  What people can’t see about you, people can’t know about you, and whilst email newsletters are great in principle, in practice, there needs to be something being added or updated to the blog, or the news section of your own website too, so that those people who don’t currently subscribe to the newsletter could also have the choice, based on the content.

Nowadays, I’ve come to understand a little more clearly my audiences, and my different voices when blogging.  I can’t say I understand or know them all clearly, but I do know that I have a number of different threads or streams of ideas flowing through this one blog.  I have very distinct and different communities of people that I’m communicating with through this blog.  (Albeit, those communities may only exist in my mind for now, but they are very real nonetheless).

I can see, as I re-read my own blog, and see the train of thought, and threads of conversation that I’m weaving together, that I have some very distinct and seperate groups of people that I’m talking to, or in conversation with.  And I think more importantly, I’m starting to understand how powerfully, I can start to engage in the conversation on the internet, through the blogosphere.

It never truly dawned on me, until the Net Tuesday event we had in London, but commenting on other people’s blogs has really started to make me realise and appreciate how important it is to give before you receive.  If I want people to comment on my blog posts, I have to go out there and comment on other people’s blog posts first.

If I want my blog to become successful, I have to make it more focussed, and targetted.  This is something I’ll write about properly another time, but for now, suffice it to say, that the internet is a big place, and the more targetted and focussed your writing is, the easier it will be for you to become an authority in a particular niche.  What that translates to, is that everytime someone googles something vaguely related to your topic or area of expertise, you’ll come up at the very top.  As long as you know what it is you’re passionate about, and what you genuinely know about, then chances are that you’ll eventually be able to become an established authority in that niche.  Until you get that focussed, your own thinking and writing will suffer, as well as the community engagement, and participation to your blog, your website, and your cause, or field of expertise.

Conversely, the more focussed, and targetted you are in everything that you do, the more you start to add real value for others.  You become capable of voicing the unvoiced, on clarifying assmumptions, on becoming an authoritative voice, and opinion.  You also become capable of synthesising and expanding upon the ideas and thoughts of other people, and actually further the conversation in the blogosphere.

But first, you must know who it is that you will be writing for?

Then what is it that you’re going to write that this audience is going to want to know about?

Once you can answer the above two questions, clearly, and you have people regularly asking you for, or your regularly telling people the same bits of information, then, and only then, will you be able to uncover your blogging voice, and start to contribute in a meaningful manner through your blog.  Until then, you’ll be finding your feet, through the possibilities of what you might be able to voice, and who you might be able to express your thoughts to.  That’s not a bad thing either, because until you start trying, you’ll never figure out your space, and most definitely not find the flow of your blogging voice.

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Would love to hear your thoughts, on why you prefer WordPress over other blogging platforms, and also, a link to your WP blog, would be appreciated.

If you happen to also think WP isn’t so hot, or doesn’t meet your needs I’d love to hear why??

My rough notes so far (mainly from wordpress.org and wordpress.com):

wordpress founded in 2003
largest self-hosted blogging tool in the world
Open Source
Requirements:
* PHP version 4.3 or greater
* MySQL version 4.0 or greater
(The mod_rewrite Apache module)

http://wordpress.com/stats/
4,581,919 blogs on wordpress.com

9.8 million WordPress publishers:
4.2 million blogs hosted on WordPress.com plus
5.6 million active installations of the WordPress.org software.

3,249 plugins – 14,532,117 downloads
601 themes – 1,232,704 downloads
1,906 ideas, 51,228 votes

In September 2008, an impressive 236 million people visited one or more WordPress.com blogs, and they viewed close to a billion pages on those blogs:

Almost everything on WordPress.com is free, and things that are currently free will remain free in the future, but we do offer paid a la carte upgrades for things like CSS editing and custom domains. How do we pay for everything? WordPress.com is run by Automattic which currently makes money from the aforementioned upgrades, blog services, Akismet anti-spam technology, and hosting partnerships.

WordPress Links
WordPress Pages

Full standards compliance — We have gone to great lengths to make sure every bit of WordPress generated code is in full compliance with the standards of the W3C. This is important not only for interoperability with today’s browser but also for forward compatibility with the tools of the next generation. Your web site is a beautiful thing, and you should demand nothing less.

No rebuilding — when changing templates
Changes you make to your templates or entries are reflected immediately on your site, with no need for regenerating static pages.

Easy Importing — We currently have importers for Movable Type, Textpattern, Greymatter, Blogger, and b2. Work on importers for Nucleus and pMachine are under way.

XML-RPC interface — WordPress currently supports an extended version of the Blogger API, MetaWeblog API, and finally the MovableType API. You can even use clients designed for other platforms like Zempt.

Multiple authors

Spam protection

Comments

Cross-blog communication tools— WordPress fully supports both the Trackback and Pingback standards,

Bookmarklets — Cross-browser bookmarklets make it easy to publish to your blog or add links to your blogroll with a minimum of effort.

Ping away — WordPress supports pinging Ping-O-Matic, which means maximum exposure for your blog to search engines.

Workflow — You can have types of users that can only post drafts, not publish to the front page.

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Well, there’s not long to go, and as the debates and campaigns are coming to a close, with people already pre-voting in parts of the US, and voting queues taking hours at a time, you can tell that this clearly is an election like no other.. With the webosphere, blogosphere, and twittersphere alive with people actively watching and reporting on this election, the chances of there being a “fix” like there was in Bush vs. Clinton, is getting slimmer and slimmer.. let’s hope these elections represent people’s voting properly, and accurately.  Not that I believe in the democratic process leading to much, but heck, it’s got my interest, and so I’m going to blog about it, and share some of the “emergent” results, I’ve seen from the web 2.0 world of the internet so far.. It’ll be interesting to see how these metrics weigh up once the actual results come out.

Most of the inspiration to uncover these stats below came from reading The Wisdom of Crowds by James Surowiecki, a book that talks about how diverse groups, which represent some key criterion, of individual self interest and diversity, amongst other things, are capable of accurately predicting outcomes.

So with that in mind, lets see what the Web and the Internet have to say about the current US elections, and let’s see after the elections how the figures and ratios match up..

This all started when for some strange reason, I googled Obama, noticed the total number of entries listed, and thought, I wonder how many pages on the internet exist for McCain?

Well the results were interesting to say the least [just to contextualise, these facts were collected on the 1st of November, 2008, from 16:40 GMT]

Entries on Google.com (I initially used Google.co.uk, but found the US numbers to be a little higher, so possibly more accurate?):

Obama = about 202,000,000 results
McCain = about 144,000,000 results

From Google News:

Obama = 472,359 results
McCain = 425,271 results

From Google Blogs:

Obama = 13,610,226 results
McCain = 7,984,667 results

From Yahoo.com:

Obama = about 1,430,000,000
McCain = about 1,130,000,000

From Live.com:

Obama = 528,000 results
Barack = 894,000 results
McCain = 3,750,000 results
Mc Cain = 6,690,000 results

From Alexa.com, when comparing the traffic Ranking of barackobama.com and johnmccain.com (the official websites of each candidate), note that the smaller the number, the better:

barackobama.com = 753
johnmccain.com = 2,580

Then on TwitVote, a mock opinion poll for Election2008.

Obama = 4247 votes
McCain = 908 votes

(note, that since twitvote is available to the entire twitter community, this may not represent the views of the american people as accurately, this is also being updated in real time, by people in twitter, so the figures will have no doubt have changed dramatically by the time this is published).

Also, on 7-election.com, where voters can vote, based on their choice of cup, when ordering coffee, in 7-eleven’s across the US, we can see:

Obama = 60%
McCain = 40%

From the CNN Election Tracker Poll of Polls:

Obama = 50%
McCain = 43%

and also the CNN Electoral Map Calculator, where the crowd gets to predict the results:

Obama = 291
McCain = 160

Finally, Technorati.com, a blog aggregator predicts:

Obama = 675,621 results
McCain = 494,815 results

If you can find any other examples of crowdsourcing the election results before they happen, do add them to the comments below, and I’ll edit and update the page accordingly.  For now, it looks like Obama is clearly in the lead, across all the media, except, oddly enough, Live.com.. Perhaps that’s a reflection of either the information Live.com relies upon as being inaccurate, or the users there, being of a different demographic.  I’d hate to think there was any intentional fixing going on..

Please do share your thoughts, and insights, in the comments below.. Thanks!

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