Social Media is a form of currency.  It’s a Social Currency.  It works based on the exchange of information, in exchange for your attention.  If I give you my ears, I let you tell me something, and equally, I will only listen to you, if I value your contribution.

For the longest time ever (perhaps as early as 2004) I’ve been actively using and advocating social media as a tool, or mechanism to build ever stronger relationships with the people you know and trust, as well as start screening across the many people who you know, to discover potential business relationships, potential customers, friends, and peers.

Pretty quickly the online space is starting to fill up, and it becomes increasingly difficult to start finding “real” value in exchanging meaningless messages in the ether we know as the Internet.  Slowly, for me, I’ve been starting to wonder just what does it matter, or how useful is it to just “talk” with, or exchange messages with completely random people who I hardly know?

In actual fact, it doesn’t.  It doesn’t matter one bit.  And then it hit me.  “Social Media”, unlike traditional online presences are not about hiding behind an anonymous identity.  Instead it’s about amplifying the presence we have in real life.  It’s all about being more of who you really are.  Which means that if in real life, you’re generally anti-social, or prefer to be introverted, and keep yourself to yourself, the moment you start to use Social Media, that doesn’t somehow magically change.  It doesn’t suddenly make you a public extrovert.  It does however allow you to stay more visibly connected to the people who you know, and meet, and want to engage with.

Since using Social Media, I’ve come to find many interesting and wonderful people, who I definitely would never have met in person, in real life, in the same way.  Common interests, mutual recognition of other colleagues in the same field as me, and also just generally people who I work with are all visible and present on the Social Web.  The difference is, that on the social web, what I say can be picked up, and can be left unnoticed.  There isn’t any necessity for everyone in all of my communities online to read every word that I post, blog, tweet, email, or communicate online.

There is however, something in having people’s attention online.  That I give mine, and in exchange receive other people’s attention in return is already starting to bring up questions of quality over quantity.  Given that the number of hours in a day are finite, that there’s only so many people I can reply to, and that there’s only so much I can do, until my primary motivations of income, survival, and relaxation/chilling kick in.  So far, I’ve been “playing” on this merry-go-round of Social Media, joining upto new services, and new sites, that are popping up, a dime a dozen.  But now, I’m starting to get “saturated”.  Saturated with noise, with media, with messages, with adverts, and with stuff that I don’t want to have to deal with.  I have to manually filter through all of this noise, before I get to the stuff that matters to me.

This has a cost associated with it.  It’s my time, it’s my energy, it’s my effort.  I don’t want to sound harsh, uncaring, or ungiving, but I only have so much time and attention to give. The same is true for everyone else.  Sooner or later, when you hit rock bottom on that bank account, you feel depleted, and drained, and you step back from it all.

Don’t worry if you don’t understand what I’m talking about just yet.  You could still be in the “oohh, shiny new toy” phase when it comes to Social Media.  Which is great! Enjoy it while you can.  It’s just sooner or later, it get’s old.  Sooner or later, you hit a low, or a bottom, or your account runs out.  This account, this balance, is the Social Currency I’m talking about.  It’s what happens when you give, give give, and get nothing back in return.

It’s a part of learning and growing… You stretch beyond your limits, you go as far as you can, you look everywhere with an enthusiastic, zestful gaze.  And then, one day, it hits you.  Or slowly, it starts to dawn on you, that as much fun as it is to just give, give give, and as much as you enjoy just “hanging out” online, with all these thousands or hundreds of cool friends, you actually have a life to live.  You actually have “real work” that you want to get done.  You have dreams, you have aspirations.  Things you actually want to accomplish.  And when that moment comes, suddenly you start questioning the real value of Social Media.  What have you been building up? What have you been putting all this time, and energy into?

Is it really all just a popularity contest where it only matters how many people are following you on twitter? Is it all about just blogging, and getting hundreds of comments?  Or is it really about regular people just talking with regular people?

Sooner or later, once the realisation kicks in, that relationships as great as they are, don’t put food on the table, keep a roof over your head, or keep you warm, and clothed, you may start to look at it all very differently.  I could be wrong.  It could be that Social Media is a great way to escape the world that provides you with your sustenance, and lets you look onto the world that you would love to work in, if you had the means to support yourself, or a job taht paid enough.  But for me, that’s not the case.

Looking at “social media”, and making sense of what it really is, and what it really means to me, has really been put into perspective recently.  I’ve realised that I’ve actually put a lot of time energy, and attention into my online social network.  I’ve built up my social capital.  I’ve earnt currency and favour with many people on line.  Some I’ve had the pleasure of meeting with in person too.  Not everyone is necessarily the type of person I would want as my best friend.  But then that never was or is the point.  I’ve built up this pool, this reservoir of a network or community, and occasionally, I can tap that with some of the social capital that I’ve built up in that community.  For those times when I feel a bit low, or just need some moral support, I can find friends to confide in, or peers, to encourage me on.  It’s a tight knit community, in my mind, in that I feel tight with many of them, and hope they feel the same with me.

Now, that social capital that’s been built up is a bit of a nebulous, unclear currency.  Something that doesn’t have a clear boundary, or delimitation at present.  Typically, you can tell your generating value, and contributing more into your online community when you start to draw more attention, and people into the conversation.  Likewise, the reverse is true too.  When people start dropping away, or stop following, or unfriend you, more often, than not, then you are clearly milking your Social Capital more than you’re contributing into that pool.

It seems I’m actually a bit slow with my thinking and ideas, since there’s already people out there who had understood this social capital as something of value, before I had gotten to it.  Eiso Kant (@eisokant), and Mac Taylor (@macwind) had already figured this out, and put into motion the beginnings of a tool or mechanism to help capture, and measure this inherent social capital that exists in our communities.  Their project Twollars, is a “gratitude currency”, that helps to start capturing some of the gratitude and thanks that people feel towards someone in their community.  At present the system works only on Twitter, and all you do is send out a tweet, using certain words, in a certain order, and the Twollars platform picks up your message, and adjusts the balances of your and your recipients twitter account accordingly.  Try it out say “Give x twollars @USERNAME [give reason]” where X is the number of twollars you want to give, and USERNAME is the twitter ID of the person you want to give twollars to.  By default, everyone starts out with a balance of 50 Twollars, and there’s no need to register to start using the service, since it is listening to the twittersphere stream of conversation all the time.

The idea behind twollars is that when someone is grateful, or want to show their appreciation to someone else, they can show that appreciation by giving twollars.  Then, companies can sponsor a charity, who can then receive twollars as donations, from people, and the sponsoring company would then buy the twollars, and give the charity $1 for each twollar they buy from them.  The idea being that then companies can gain some kudos in the community by making a positive contribution to the charity, and gain access to some of the social capital within the online sphere.

Of course how those companies then use twollars, and give them out to people will affect any real success they have with their social media campaigns.

It’s interesting, given that this week is the Charity SmackDown, where celebrities are competing to get as much money raised using social media tools as possible.  It’ll be interesting to see the fallout, and where the social capital that these celebs have built up, will land.  I’m gonna hazard a guess, and say that most of these celebs have all established such a strong bank account of social capital and goodwill with their communities, that they’ll have no trouble getting people to fork out, and participate, and contribute in the causes.  If anything, their requests, and appeals to their communities will build an even stronger bond, and make them even more liked, and loved by the people already following them.   It’s times like these that everyone’s social capital becomes a positive asset in it’s own right.  Of course, if someone with hardly any community were trying to accomplish something as simliar, it’s still entirely possible.  Look at Amanda Rose (@amanda), organiser of the Twestival fundraising event that happened globally.  Whilst her personal following isn’t more than a few thousand followers, her social capital and the social capital that was built up around Twestival made a readily available pool to tap into, and build upon.  This pool of social capital allowed the Twestival team to generate a tremendous amount of potential social good, with all the money that was raised (at least $250k) from just a single night of events, happening around the globe, on the same day..

I think Twollars is an excellent way of starting to calibrate some of the social capital that we take for granted, and never really appreciate, and will help us, in days to come help put some baby training wheels on brands and big business, as they start to tip toe their way through the minefield of social media faux pas, and start using their own money to buy some social capital to start building some of that trust for themselves.

Obviously translating this social capital into a currency, like Twollars, isn’t going to remove the need to learn the basics of Social Media etiquette, and it certainly isn’t going to be a substitute for real relationships.  But now that there’s a way to measure and give away Social Capital on Twitter, perhaps now people will start accounting for their time in terms of real value that gets generated for them, or that they contribute back, rather than engaging in mind numbing conversations, just for the sake of talking.  Only time will tell, I guess.

Disclaimer: I am currently being paid by Twollars to help them raise awareness around the Twollars concept, and whilst these ideas, and thoughts are my own, I do want to declare that I am being paid to write this content.  That being said, I do firmly believe in what I’ve written, and were the Twollars guys just good friends, I would probably still write something very similar to what’s been written here.  The thoughts insights, and ideas, shared here are all my own, with the exception of the concept and implementation of Twollars, which remains the product of Eiso Kant, and Mac Taylor, the founders of Twollars.  I have also drawn upon my experiences of my Twitter community online, without which these insights and thoughts through reflection would not have been possible.

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So, I started 2009 taking a few days away from the computer, the internet, and taking some time for myself, to just start thinking about what the coming year has in store?  It’s not often, in our always, on, always connected world, that we can find the time to just step back, and think, and reflect, without having a hundred and one thoughts at the back of our minds, of all the things we need to do, or people we have to respond to, and so it was good to be able to just switch off, step back, and unplug, knowing that it would just be the jovial, merry partying, and festival spirit being carried by the internet across the world, at this time of year.

Traditionally, the Winter, is associated with retreating inwards and being introspective.  To people who manage to notice the seasons, and the changes in pace of life, and the change in nature, Winter is traditionally a time of hibernation, and deep slumber, a time when we look inwards, and re-focus our dreams, and aspirations.  It’s a time that naturally lends itself to staying indoors, and having some quiet time, given that it’s so cold out, and it’s nice to be snug indoors.

Personally I like to enter the New Year, with a clear purpose, and sense of what my priorities are for the coming year, as well as clearing the slate from the previous year, and letting go of what’s not been working so well, and coming to terms with those failures too.

So 2008 was a “huge” year, for me, in so many many ways.  I’ve grown tremendously in the last year – personally experiencing and living through an entire roller coaster of emotions at times.   I’ve had some incredible highs, and some unfortunate lows.  Some of those low’s unfortunately, are still on a downturn, and until I get some closure on them, they’ll possibly continue to keep going downhill..  There’s not too much I can say about the low’s just yet, not until some things become clearer, and I know exactly what’s happening.  But the highs, equally, have been a real joy and pleasure to experience, and perhaps everything in nature finds it’s way of balancing things out – making sure we never get too high, or too low, before we get to experience the opposite.  I will gladly reveal all, as they say, when the time is right, for now, suffice it to say, it’s been a very very tough time for me personally and as a consequence, professionally.

I started 2008, with a very clear aim and purpose – “to restore my health”.

I wanted to become physically fit, wanted to restore my body to a health and vitality which I posessed perhaps 10 years ago now, and I wanted to overcome a physical condition that I’ve been fighting for over 5 years now.  No, I’m not talking about my obesity, which is also a challenge, but I’m talking about my Lymphatic condition..

Since 2003, during my stay in South Korea as an English Teacher, I went and got ill, with a condition, that has meant that I’ve had to spend the last five years, experiencing a series of recurring fevers, pains in my leg, and an abnormal amount of swelling in my left leg, which has made it challenging at times, to even find a pair of trousers I could wear, without my leg becoming completely swollen, and painful.

In the past 5 years, I’ve worked with traditional allopathic doctors, I’ve worked with healers from Mexico, with shamans from Peru, with acupuncturists, with homeopaths, and ayervedic physicians – but it seems that no-one was able to concretely deal with my illness, or I was unable to follow through with any medications, and courses of action that I was prescribed, given how much I’ve been travelling over the last 5 years.

End of 2007, I made the conscious choice to stay fixed in London, to not go gallivanting round the globe, and to do everything I could to get my leg healed, and get back into shape…  I continue on this journey, to this day, having now decided to go at this, from every possible angle I can.. I’m religiously following the advice of my allopathic doctor, and will be consulting with some of the other doctors and healers I’ve worked with before, to attack this ill health on all fronts.  But perhaps, my health is going to resolve itself in it’s own time, and I need to choose something more appropriate to focus on now??  I realised that perhaps part of the challenge is in not having something to get healthy for, I wouldn’t be as motivated.  Perhaps just being healthy wasn’t enough of a motivation, or didn’t support me enough in my goals?

Of course, I have other goals too – but they all took a back seat last year, whilst I put all of my time, attention and energy into getting healthy.   Result? I’m healthier now than I was this time last year.  (I’ve definitely lost more weight, and the swelling in my leg has reduced).  But I’m not there yet.. I’ve not reached the goal or target that I aspired to hit.  And to be completely honest, heading into 2009, with the same overriding focus, or theme just doesn’t appeal to me anymore..

The mission to get healthy, and recover completely is still there – but I don’t feel like 2009 feels like a year I need to devote to my health and wellbeing in the same way.  I’ve learnt heaps, in the last year, and if I just continue applying what I’ve learnt, I have absolutely no doubt in my mind that I will eventually come out of this stronger, fitter, healthier, and more alive than I’ve ever been.  So if my primary focus for 2009 isn’t going to be my health anymore what is it going to be??  For the longest time, I just couldn’t understand which to choose..

I had my pick, narrowed down, to:
1) Personal Development – I could focus on learning new skills, learning new languages, studying something, etc..
2) Personal Relationships – Investing the time and attention this year, in getting closer with family, with friends, with colleagues, and with acquaintances.  Building my network deeper, and wider, and connecting with ever more people.
3) Get a career – Choose a career – and get laser focussed with it.  I’ve been drifting between projects and ideas, and volunteering, and helping people out for a number of years now, but I haven’t had that singularity of focus, on a single vision, or a single career path, that’s yielded the results I aimed for.  When I discovered recently that a friend of mine, who graduated in the same year as I did – is now a Vice President of the company he’s been working with.. I wonder where I would be today, had I just committed, and focussed on one thing already??  Conversely, if it weren’t for the variety and breadth of exposure I’ve had in life, I probably wouldn’t be the well travelled, well rounded, and lateral thinker that I am.  So there were pros and cons to my lifestyle choices.

Ironically, I’m drawn to getting a career.  I know – most people, seeing me living my life, travelling at a moments notice, the world at my fingertips, think that I have such a “great” life, and why would I ever want to give it up?? Well, I guess I’ve done all the travelling, seeing the world, and having adventures that I want to have for now.  Yes, the thought of living on a desert island, and enjoying warm weather, and a great laid back lifestyle is all good and all – but knowing that I could at any moment get myself a job as an English Teacher in Thailand, and be “living that life”, is just not appealing anymore.  I’ve been there, done that, got the T-Shirt, and bored of it already.

With that in mind, I’m making 2009, the year that I focus on my career, and my professional development, through working, and having a job.  It’s pretty easy to do the whole job thing, but for me, the real challenge is going to be in becoming the very best in my field.  I’ve often wanted the “regularity” that comes with having a nine to five, your life takes on a basic routine, and rhythm, that allows you a certain amount of freedom and flexibility that comes with the structure that a regular working day brings.  I’ve done many of those “exercises” where you imagine what you would do, if you had all the money in the world, and whilst in the past I might have dreamt of great worldly ambitions, and lofty goals, in truth, I don’t really want any of those things.  What I want is to “work”.  That kind of work that at the end of the day, you look back on it, and get a sense of satisfaction, knowing that you’ve done a days productive work.  It’s that feeling you get, after accomplishing something, knowing that you’ve completed something substantial, and completed something productive.

I haven’t yet, learnt to “monetise” my work, and my contributions, and perhaps it’s  a reflection of the fact that whilst my contributions are useful and of value, I still have some things to learn about business, and money.  My recent reading of The Richest Man in Babylon, has made me realise just how much I love and appreciate work, and how there’s some basic fundamental principles, of wealth, and abundance that I’ve been missing out on.  The most basic being – that if you don’t love your work, then you won’t be able to get really really good at something, and then be able to command a greater salary for being ever more proficient in your field, or area of expertise.

So, 2009, I’m going to focus all my energies on becoming excellent at faciliting online community.  Managing an online Community is challenging at the best of times, but comes easily and effortlessly to people who have mastered those skills, and know how to support their colleagues or constituents in generating content, and deriving value.  So with that in mind, this year, I’ll be focussing my time, attention,  and skills to both engaging more deeply online, and also to learning and developing the skillset, or toolset that’s required to be successful in facilitating online community :)  I look forward to seeing how accomplished I become in this field, by the end of 2009.  Wish me luck!!

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I Don’t Mean to be Rude, But…

The perfect title, for the biography of Simon Cowell.. I don’t know if it was the title, or the fact that I knew of Simon Cowell from TV, but didn’t know who he really was that got me to pick up a copy of the book at my local library, but whatever it was, all I can say is that I’m glad I did :)

It had been a long time since I’d read something that wasn’t directly related to me trying to be more successful, or some Personal Development Book, or Self-Improvement Book.  I’d worn myself down, with reading so much material designed to help me, or inspire me, and hadn’t just picked up a book and read it, to just enjoy the story, to read for pleasure.

In fact, after reading so much that just seemed to fill my intellect, I was getting fatigued by it all, and had forgotten how fun it can be to read something that engages you, and draws you in..

So let me pause for a moment, before I start commenting too much on this book, and give you some background to how I had come to my knowledge of Simon Cowell in the first place. (Given that I’m fairly ignorant on most things musical, or of mainstream pop culture).

So, let me take you back to November of 2007.  I was in Johannesburg, in South Africa, and a friend shared with me a video of Paul Potts, singing his winning performance on YouTube, which was apparently being viewed by people all over the world.  Watching that video gave me goosebumps. It was inspiring to watch him perform :)

Listening to Paul Potts sing, and seeing him win Britains Got Talent, on YouTube was the first I’d ever heard of Britains Got Talent.  I’d been out of the country at the time of the finals in 2007, and whilst I’d seen Pop Idol, and X Factor, advertised, in the UK, all the time, I had kinda just ignored it for the longest time ever.  It just wasn’t my thing, and I really wasn’t all that interested in wannabe pop stars.

Then, in 2008, when Britain’s Got Talent started up again, I keenly started following it, and started to quite enjoy it.  Admittedly, I didn’t know who Amanda Holden, Piers Morgan, or Simon Cowell were, but figured that they must be some big names in the music business.

After watching Britains Got Talent, for the whole series, I got a real insight into the “character” of Simon Cowell, or at least I thought so.. He seemed to be supportive, and generally a quite nice person, though at times he was quite harsh, or direct, and I thought he could be a touch more tactful, or diplomatic.  I’m sure I must have seen him on some other program, perhaps on X Factor, though having not watched the finals of any other series, I’m guessing it was Britains Got Talent.

So now I knew of Simon Cowell (I mean one season of Britains Got Talent, is really enough to get a feel for his character, I reckon!), I didn’t think too much of him.. Figured he must have made his money, somehow, somewhere, but didn’t really know what he did, or where he did it, or with who.

So I happen to be poking around my local library, curious to see if there might be some vaguely useful or interesting books to peruse…

As it turns out, this book caught my eye, and once I started reading it, I didn’t want to put it down.

It was interesting to read about how, at a very young age, Simon had an ear for good music, and didn’t have any qualms over condemning bad music, even when he was a youngster.  As you read the book, you really start to appreciate how Simon has always gone with his instincts.  That he didn’t survive in the armed forces, and deliberately sabotaged interviews arranged by his successful father, because it wasn’t what he wanted to do.  It’s not that he was lazy, or arrogant, he just knew very clearly what he wanted, and also what he didn’t want.  A trait that appears to have served him well later in life.

In stark contrast to having interviews for well paid jobs handed to him on a platter, and rejecting it, Simon Cowell was happy doing the most menial job, of working as a mail boy, in a Music Company, simply because it brought him a little closer to his goal.

Repeatedly, throughout the book, you get to experience, and see first hand how committed, and motivated Cowell was with regards to his career.  But only when it was aligned with his real and true interests.  It’s almost like he couldn’t help himself.  I know that feeling well.. It’s been described quite vividly, and in full detail, at a few events I attended a few weeks ago.  Both Chain Reaction 08, Day 1, and The Fresh Business Thinking’s Entrepreneurs in Business event re-iterated over and over, this hunger.  As an entrepreneur, you need to have that fire, that passion.. You need to have that hunger for what you want, and be willing to do whatever it takes to get there.

I recognise that willingness of Cowells to be happy being just a mailboy in a record company, because he knew that in time, he would be able to move up the ranks, within the company.. I guess back when I was younger and wanted to be successful, I had that same mindset.  Having read enough books that expounded the virtues of being great at what you do, whether you be a cleaner, or an executive, I used to have romantic notions of starting at the bottom of some firm, and slowly working my way upto the top.. I guess where I failed in that, like Cowell, when I stopped seeing any progress possible, I tried to pro-actively change things, and got into trouble because of it.

Perhaps I identify a little too closely with Cowell’s supposedly arrogant know-it-all type attitude at times.. but I guess everyone has their strengths, and when you’re not able to properly apply the skills you have, sometimes, the undiplomatic manner of others can draw out a harsh response, or a sharp comment.

One of the things that really changed for me, in reading Cowell’s book, was this perception of Entrepreneurs, and Pop Stars.  In the past, I imagined that they were very different in so many ways, but in truth, the same basic truths apply to successful entrepreneurs as they do to Artists that succeed.

For one, as a pop star, you have to know that everyone is going to tell you you’re not going to succeed.  It’s inevitable.  Of course you’ll have your fans, and supporters, but in general, it’s actually just that inner desire, that inner knowing inside, that won’t let you rest until you make it, that will drive you to do everything it takes to become a success.. By the same token, for an entrepreneur to succeed you have to have the inner drive and determination to succeed.. You have to keep on going, knowing internally that you have what it takes, and even if you have to declare bankruptcy along the way, sometimes even more than once, you know that sooner or later you will get there, and you will reach that goal..

Equally, as a Pop Star, or celebrity, you have to be constantly learning, training, practicing, doing what you do, in order get really good at it.  You have to practice singing, dancing, and performing all the time, and it can be argued that the ones that practice the most, and rehearse the most eventually become the best..

Likewise in business, and professional careers even, when you’re convinced you’re going to succeed, and you keep on trying, over and over again, as long as you’re learning from your mistakes, and have some guidance and support, you’ll end up succeeding.  Some people will eventually “plateau”, in their professional careers, as entrepreneurs, or as pop stars.  That plateau is usually more to do with their fire having been put out, of their appetite, and hunger being satiated.  It’s inevitable, that eventually people’s priorities will change, or they’ll accomplish so much in terms of physical and material success, that they get everything they could have ever wished for.. Some people just “burn out”.  Usually, that means either they didn’t want it badly enough, or that they were not following their true passion, or their true desires.

In every way, the entrepreneur, and pop star, are so alike, and have so much in common, one with the other.  It’s almost uncanny how hard work, an internally burning intuition and a gut instinct of what will or won’t work are all collectively key to succeeding in both endeavours.  To succeed in either, you have to sell your work, or skills to many others, and success in providing value to others, leads to monetary value back to you.

As well as others being able to appreciate the value you’ve created, you also have to have the steely determination to keep on going, the mental endurance to keep trying, the physical support to make sure you don’t end up out of house and home, and the inner knowing and conviction that you’re going to succeed.  Even with all of these things, you still won’t get anywhere until you can start to fan the flames of desire within, that is the all important, burning wanting desire, and longing, without which, you just won’t be compelled to take the kind of action that will lead you to succeed.

At least that’s how far I’ve understood the process to work.  As for me.. where am I on this journey?? Well, as an entrepreneur, I know I’m going to succeed.. It’s inevitable, and I know one day I will get there.. Partly because what I envisage is something that is too complicated for most people to understand the intricacies of.  Hopefully, it’ll be simple enough to use, just complicated on the back end, to make it all work properly, and create tons of value.  However, when it comes to the burning fire, the desire, the passion.. That’s where I lack a great deal of the “drive” to succeed.  Ironically it comes to life as soon as I share my work with others, as soon as I start talking about it, as soon as I start writing about it even.. (am noticing myself starting to get more excited and enthusiastic about my project the more I mention it:).  But how to sustain that, without any external stimulus??

Is it even possible? I don’t know, is the real answer.. Perhaps, it’s not? Perhaps true success is actually a measure of how well you can work with others, to turn your dreams into reality? I’ll let you know once I come out the other side of the tunnel.  For now, I’m full steam ahead, and fortuantely, have found a few great people to help me stay enthused, engaged, and excited with what I’m doing.. Now, I just need to execute in the way I work best.. and find people to do those things that I’m not so good at.

After all success is truly defined not by what you accomplish, but by making sure that the right people are around you, so that your shortcomings never hold you back..  On that note, I just want to say a huge thank you to Simon Cowell for sharing so intimately his life’s story, and I look forward to meeting him one of these days, once I too become a success in my calling as an Entrepreneur.

If you want to learn just what it takes to succeed, be it as an entrepreneur, as a professional, or even as a celebrity, I cannot recommend reading Simon Cowell’s biography enough.  It’s a great reminder, of how difficult times are usually a part of success, and I think its really well written, and easy to read.  I suggest you pick up a copy, or at the very least add it to your reading list today.

simon cowell, autobiography, book review

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Heading home on the tube last week, looking over someone’s shoulder, I briefly caught a glimpse of an Evening Standard article talking about Twitter, and it possibly replacing Facebook.  It then went on to describe the authors failed experience of trying to use Twitter, and his rejection of it because he couldn’t get it to work.

It reminds me of my experience of when I first heard about Twitter, and what happened, when I first decided to take a look.  My first response was, I’m not going to tell everyone about my personal life, and chose then and there not to use twitter, and that it was for other people.. Heck, I didn’t even update my Facebook Status updates, why would I use a tool where I would just be updating my status all day?? It really didn’t make any sense, and I saw no reason to even begin to engage with this foolishness..

How little did I know..

Many months later, I happened to attend one of London’s Geek Dinners, where Moo were presenting, and happened to end the night, standing in a conversation with a group of people that were all friends. They shared their experiences of meeting people they had been in conversation with, over twitter, and the whole experience of having online friends, who they started to meet in real life.  It made me reminiscence of my youth, when watching TV, I would imagine what it would be like being a “geek” and having friends who knew me by my handle (my online nickname), and here I was meeting people in real life, who lived that dual personality.

So, spurred on by the thought of being able to at last have my online persona (of magitam) come to life, and knowing that there were people who I now knew, who I could connect with through Twitter, and start to stay connected with them, I started to use Twitter.. ..

That evening I left that event, with the contact details of those few friends I’d made, inspired by the conversation, and the idea of meeting people in person, who you already knew online.

Fast forward, 6 months, and I’m a firm advocate of Twitter… Not only do I believe it to be of great use, I think it’s invaluable, in sharing thoughts, disseminating information, and also to just gain a “loose” awareness of what friends, family, colleagues, associates, and your general twitter community are upto.

Whilst it might seem trivial to fill twitter with what you ate, or what you did, it’s strangely satisfying to be able to share what you’re doing with people who know you.  Equally it starts to become the start of “conversations” that allow you to find others that share similar ideas.. It lets you reach out and connect to more people.

Most importantly, it gives you an extension of the “Office Water Cooler”.  The informal conversations that happen spontaneously in passing.. Those chance encounters where you can never foretell or predict what might be said, or what choice piece of information might be communicated!  It’s these “choice” encounters that make for really interesting, unplanned, unexpected, but potential synchronicities for me that make it all the more worthwhile.

Aside from the water cooler effect, Twitter also has become a solid bit of support, and community for me.. As much as it would be great to have a diverse, and varied group of friends, who had similar interests, and were a mixed and varied group, sometimes I just don’t have the physical time to spend with people interested in each of those different areas.  It’s now possible to have many of those interactions in my virtual world, which helps re-inforce my interests, and means that me in person conversations are already a step further along, than they would be otherwise..  It’s great to be able to know about what folks are upto, and be able to stay current, interested and engaged with many people, without having to be always calling them and asking them!

So now turning the tabkes for a second onto you the reader, I’d like to ask you to answer the following question: – Why do you use twitter?  What do you get out of it?

If you don’t yet use twitter, then why don’t you use twitter?

Do share your thoughts, and insights in the comments below, or write your own blog post about why you use twitter, and be sure to trackback to here, so I know about it :)

twitter, why twitter, community, twitterverse

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I’ve recently been invited to a few “no-twitter through your status update” groups on Facebook by a dear friend, who’s been getting increasingly frustrated by my use of the twitter app integrating on Facebook.

The complaint is that my updates on Facebook are drowning out the updates from his other friends on Facebook.

Given that I have very different circles of friends, and acquaintances, as well as tweeple(twitter friends) I know online, and that I engage with random conversations with any one of potentially 1k+  different people, it’s entirely possible to anyone listening in on my twitter stream to find it all a bit overwhelming, compared to the the average status updates of a user on Facebook.

I guess if I were using just Facebook, and were being so pro-active, and engaging with people through Facebook, I would just as quickly fill up other people’s status updates with my activity.  The problem, whilst seemingly connected to my twitter profile and facebook status updates being linked and connected, goes significantly deeper.  It is what lies at the source of my quest for the “ultimate tool”.  For a way of broadcasting information and talking with others that I know, in an ever increasing “intimate” and “direct” manner, through all the electronic mediums that are popping up all over the place, providing increasingly more valuable content to engage and interact with.  Of course, it’s only a matter of time, before my attention gets completely saturated by it all, and then I have to start making a choice to wean myself off of all the potentially wonderful sources of electronic goodness, or die being sucked in by it all.

The problem is that right now I have to pay attention to the medium through which I communicate, as well as to whom I’m communicating to.  It’s a double effort..  When really, what I want to do is focus on the people I want to talk with, and get the message across to just those who are interested.  I don’t want to have to figure out who’s on which tool, and who I have to include or avoid where, for each topic of conversation.

For me, the solution lies within understanding the Social Graph, that lies at the heart of our virtual and physical lives.  Finding tools to piece together the fragmented pieces of our lives, as we start to create a semblance of wholeness and completeness, through being able to express ourselves freely, find like minded souls, and share adventures, and ideas, with friends the world over.

The internet is not simply for “connecting” people, it’s creating an infrastructure of sorts.. A communication gateway, that will eventually allow, or give access to anyone who wants to speak with anyone.  For now, cost, access to people’s details, and the choice to remain public or private play a large part in how available people are to each other.  But slowly, as more and more people start using tools and technologies like Twitter, and Facebook, and LinkedIn, and other tools that “connect” people together, and show each other in different lights, the more increasingly challenging it’s going to get to stay disconnected from everyone else.

Even in the most remote regions of the world, cell phone penetration means that you can reach pretty much anyone, anywhere, as long as you know that access code, and phone number, and have the means to fund the connection..

Soon that will change..  Soon everyone will be able to connect to anyone.. Unless they choose to not communicate with certain people.

For now, the gatekeepers are clearly helped, with the failings of integration of these communication mediums, and our fragmented social graphs, but as we start to put the pieces together, we’ll start to get ever more access to the people we meet, or the folks that they meet…

It’s entirely possible, that we, as a generation have become the most enabled citizens of the world, with voices, and messages that can be amplified to any part of the world.

“We will leave a digital legacy behind us that will be larger than any previous generation” according to Benjamin Ellis

[source http://redcatco.com/blog/communication/we-are-amplified/ as at 28 Nov 2008]

I have a feeling he could be right.  It may not happen straight away, it might take us some time for us to learn to sing like a choir, in harmony with one another, but give it enough time, and once we figure out how to sing in tune with each other, we most definitely will be able to amplify each others voices..

For me, the biggest challenge facing us, is the disparate nature of technology and the web as it stands.  I believe the solution is going to emerge when we stop putting technology first, and start looking at, and then solving the human needs that exist.  Only then, can we truly be able to pull together the “solutions” that will make a difference.  For I still remember, in the late 80’s and early 90’s how as part of our studies, we had to cite examples of how people were “afraid” that computers and technology would take away their jobs, and make them redundant, and unnecessary.

That may be the case in more mechanical processes, but unfortunately, most people, especially those working with information, and services, will probably agree that now we’re spending more time with these tools than ever before.  Instead of being liberated, and having more spare time for ourselves, we end up wanting to consume ever more, and ever more, until perhaps it’s consumed us, or we have nothing left..

The only way to change that is to start with our daily habits, and look at ways of getting more focussed, more disciplined, and starting to cut out the things that are irrelevant and invaluable.. How? I don’t know.  But I know that it’s something that will require us as a society to start relying upon each other and supporting each other in new and different ways.  Because fundamentally, I believe there to be real power in synergy, and real untapped potential in the space that exists when two or more people come together.

Perhaps that’s why it’s generally taken teams of two’s and three’s to create the great powerhouses of technology that exist in our world today.  I look forward to seeing, these systems, software, and machines of old start to crumble, and be recycled into a world that finds ever more efficient, synergistic and meaningful ways of getting things done, with a clear desire to bring the basic essentials of life to everyone, and then be able to choose one’s life path, not be thrust into it through necessity of our most basic human needs, of food, clothing, shelter, family, and community.

Now it feels like we have to pick up the fragmented pieces of our 20th century society, and start to figure out how, together, we can map out a new, uncharted social graph, that ultimately will connect all the dots, and create a new picture for all that choose to be in it.

amplified08 amp08 facebook twitter social graph

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ChainReaction08 – Gordon Brown just
arrived on stage, and is honoured to be here at the start of Global
Entrepreneurship Week

Gordon Brown – grew up in a school,
where there was no contact between business and the school – meant
that he never considered being an entrepreneur

Returning to the school, he was
impressed to find a program teaching entrepreneurial values

wants to reward people who generate
value, and take healthy risk, and don’t want to support people who
are taking unhealthy risks

Mayor of Dagenham, had Henry Ford
opening a plant in Dagenham. Mayor asked Ford if he would
contribute to opening of an old people’s home, and with no response,
ended up announcing it.. interesting story…

Mandela shared with gordon brown, he
climbed the mountain, the led to the ending of apartheid in south
africa

he said there is now a new mountain to
climb, finding solutions to the global challenges of poverty, and
there are ways of

Jane Tewson, Peter Jones, and Gordon
Brown on Panel discussion

This is the first financial crisis of
the global age, the first time there’s been a resources crisis and
it’s time to stop thinking of this as a country economy – but as a
global one..

Oil Crisis, people dying because of
lack of food

Oil Crisis – long term greater demand
of energy rising..

Food crisis – africa large land mass,
and is a net importer of food.

Reform of financial system – at a
global level

Global program to address food, and
invest in agriculture

Energy – growing demand, fuel costs,
being unaffordable, security challenge, and need for renewable
resources.

Need co-operation

unemployment, new deal based on
consultation based on young people

solutions to these chaallenges for our
global economy will generate more growth in the coming years, and
together we can work towards creating a better society..

Peter Jones

scarcity drives innovation – we are
able, and have to do a lot more with less. – Don’t lose sight of the
fact that scarcity drives innovation, it makes you want to do more,
with less..

About the inter-connectivity, and about
small businessess out there, not getting stuck on having a hard time,
and need to get out there more, contributing, more, csr programs, to
contribute to society…

Prime Minister Gordon Brown –

There’s many social enterprises in
prime ministers home consistuency, many innovative solutions for
government services are coming out from social enterprises like
nurses, or schools being taken over..

Trying to create a social enterprises
bank, to fund entrepreneurs. Social Enterprises show, to great
effect, that there’s a big contribution to be made

Enterprise based on hard work, effort,
and having the talent to use, and everyone should be encouraged, and
challenged to tap into their talent.

Question – 20% of participants are
under 21 – what would you say?

PJ – Self belief – opportunities
not just waiting to be found, but

you are the new way, the new crest of
what’s waiting to happen.. Go and make your dreams reality

Jane – seconds that – anything’s
possible. Don’t be afraid to ask, don’t be afraid to show you’re
vulnerabilities, just ask.

PM – discover your talent and use it
to the best effect – school motto – everybody does better
together – I will strive my utmost

Rise to the light

Anything is possible

Recognise that – aspire high, aim
high, you can prove anyone can make a difference

Edison, made the lightbulb, after 100
failures .. he said they were 100 steps to success..

Never be discouraged – use your
talent to the best effect – the global entrepreneurship week is
about that.. the global economy and social entrepreneurship week at
chain reaction is all about that..

I will strive my hardest…

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Chainreaction08 at session on scaling
technology’s with accenture’s david tomlinson

chris – salesforce.com

foundation

billion dollar business 3k employees

2-300 in uk

foundation launched when company was
launched

started, long before company was
profitable

1% model

1% of all time, money, and product,
donated, to charities non-profit charities

over 1k charities using salesforce in
their global community

2 very successful projects working with
accenture

accenture worked with kids company,
member of staff took accentures expertise and project management

adp – accenture development platform
– rolling out across many countries, sharing best practices

sales force – best of breed of
technology, accenture giving best of breed of expertise

grace, organisation partnering with
accenture

nurse from kenya, refugee

scale up number of nurses, able to
respond to community health issues. –

national council of kenya, sets
standard for nurses

accenture, looking at scaling up
capacity of nurses by scaling up, and

nurse remains working, and continues
studying.

Exposing nurses to wider areas

within 5-7 yrs, over 2k nurses who are
trained..

scaling access to technology across
africa

young foundation

50yr track record – how to eliminate
and solve social problems, and creating organisations around the
world

open university, school for
entrepreneurs, education extra,

incubator of enterpises – condusct
research into what will scale up

three key lessons – focussing on
innovative things where paying customer is usually govt.

important to focus on effective demand
of what you’re doing, ,as well as building organisation demand and
capacity – if you don’t create something that other people want to
use.

2^nd learning – scaling
impact of what you’re doing, organisation growth is only one way of
scaling impact, diffusing ideas, easy if it’s simple, easily
understandable.

organisation growth – best suited
whre there are high barriers to entry, complexity, challenges to
market,

lastly – 3^rd learning,

when scaling organisation, shift the
culture and capabilites, from explorer mode to execution mode.

Everyone’s doing a bit of everything,
being the charismatic leader, personal connections with leader,
larger scale organisation needs more equality, efficiency. Person
running it is general manager type, rather than charismatic

governance is about checks and
balances.

Be able to fire the chief executive –
finding right balance between explorer, and growth mode.

Most good ideas are developed by very
innovative, highly creative, people, who get bogged down by admin

henry, gemini heads up

project rafiki, large online project
for schools,

objectives

education – comunication skills,
teamwork skills, it skills

bridging cultural, social and religious
deviides

global interconnect – understanding
how we’re all linked.

When we started the organisation, it
wasn’t possible to collaborate and connect, now with web 2.0 we can
have huge impact, with huge numbers of kids.

Fairtrade – example – talk live
into ghana with people in coffee fields

islamophibia, kids in iran, iraq,
palestine, tower hamlets – connecting directly

long term impact, on these kids, over a
long period of time – is ayone still going to be there in a years
time, in a few yars time..

the long term impact – friends with
people in 5 countries, change in career, because of it,

software path becomes easier –
because of people like salesforce, and accenture

can’t do it alone – looking to find
other organisations, who share the same vision

medecins san frontiers – links into
darfur, to see the horror happening there..

always draws in graph – x axis –
measureable impact

y-axis number of people you can impact

some very different examples, and
interesting ideas..

extension from chair – connecting to
theme of chain reaction – gathered in this building are hundreds of
people with ideas, for local level – how do we scale that up??

using tech we have, across different
countries, and different people, how do we scale up?

Use of technology, lessons learnt,
impact on your organisation.. questions opened up to audience..

Relates to simon – shifting from
explorer to execution mode…

finished pilot – huge success, but
finding challenge about going from explorer to execution, how to grow
the organisation in order to make it sustainable…

grant funded – from wellcome trust -
very few organisations that are grant funded find it hard to scale
up, can be quite hard, and expensive. Cheapest way to do it, is to
have members on board with the expertise already on board.

Gemini foundation, was grant fudned,
and had to move into a social enterprise model – suggestion start
with a business plan, be very focussed, and single aim

Director of Just Change –
experiencing similar challenge.. over 6 years, been using volunteers
to import and distribute tea.. setting up a location in luton – to
set up an office – but can’t go from small organisation to a
financially sustainable one that grows.

Chainreaction08 – scaling from a
grant funded organisation, to one that grows.. growing challenge

unltd – cliff – pilot project..

not yet – hope it will surface on the
crowdvine, or else try the connect desk, once you get here :)

salesforce – entrepreneur development
program – vision spring, organisation in india, sell quality eye
glasses at low cost

Tricia’s point – most business
schools, have programs with mba’s who place teams with third sector
- prime time, people who’ve retired from business.

As an organisation looking for
temporary funding – can also use loans, or

thepoint.com

zopa.com

pledgeback.com

Health launch, launchpad provides
funding, and intensive support, on business building side and of
building effective demand. Commissioners, can usualy make a 15,000
grant, without referring it up.

Response to going from volunteer
sector, funding from venture capital funds

Demand side has been discussed –
what’s available on the supply side, to meet that demand

question for grace or henry – helps
out with project in south west uganda, witth e-learning, and

salesforce – have a microfinance
template, attract relationships with banks, and

Grace, iinfrastructure, electricity
isn’t there, connection to internet is on and off.. first thing,
nurses using paper based training, using cd’s. In training centres,
expanded from 37 to 105 computers.. – best options, for rural areas,
using different media, that will last regardless of the
infrastructure, nurses council of kenya

seems I’ve been typing away too much…
on the laptop – looks like I’m going to have to do more twittering
from the mobile..

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Given that’s it’s a packed and intense two days during Chain Reaction 08, and that the WiFi connection is sporadic, and non-responsive at times, it means that the social reporting, and real time updates from the event are a little more challenging to get out.

For now – I’m going to just share my unabridged notes, from the sessions that I attended, to give you a “flavour” – and I use the term very very loosely, of what’s been happening at the event..

I’ll be sure to revise this posting to a more detailed write up, after the event, once I get a bit more time, but for now – I just want to share what’s come out of the sessions so far..

So to start off, after some excellent ice-breakers, and welcomes to the room, and after an inspiring keynote from Jeremy Gilley, we broke off into different rooms.

I really wanted to sit in on the Collaboration for Social Change session, which was chaired by Stephen Howard from Business In The Community.

Here’s my notes, taken,in realtime, as the session took place – and I hope they give you a glimpse into some of the conversations that were happening, please ask any questions, or share your insights in the comments below.. For now, I can only apologise for the roughness of these next few blogposts..

Collaborating for Social Change

Steve Howard chaired session.

IBM

Microfinance infrastructure

kuda India – 100,000 microfinancing clients

collaborating internally – created opensource software for managing micro-financing organisations, working with grameen bank

royalmail

coming years, business might step backwards

– key theme, asking staff what they want to do, having staff express what they wanted to do

– people love engaging with community, unlocks talent, people have more contact with customers

– in offices where people are engaged, and doing more volunteer work, other metrics and scores are better

– royal mail support barnardos – aligns with values of staff, and what matters to them

– questions from audience – hiten shah – partnership working is difficult and mostly fails, would like to know key elements for success and pitfalls for failure

– partnerships take longer than expected – require a few years to properly be able to work together

– IBM – moved from “big things” to helping staff take small local action -

– RoyalMail did the same, focus on what people want to do locally, not national large corporate led strategies

– remove barriers, to make it easier for people to engage and participate in the programs

– homeless project, involved providing work for homeless – over 16hrs work, meant homeless lost their free housing

being open, with frank dialogue, with staff, not trying to control process, but empowering staff

– boss from Big Issue, sharing social entrepreneur model – challenging corporates to invest CSR budget in Big Issue Invest

– outsourcing CSR spend – to organisations that are more effective, prove return on investment, and show profit

chainreactiion08 – commercial organisation with a social purpose – the Royal Mail

– do we have shared interests? Having different positions? Should work together, where there are common aims

people with money want to give their money in a way that provides visible returns, leads to direct results

– leadership development in the “Third Sector”, what do we need to prepare the next generation to work across the sectors

– IBM-programs exist where leadership can be developed, and second staff to government

– RoyalMail – most organisations have secondment programs, had staff leave to join organisations and programs

-companies starting to bring in an external person into corporate trainings, so they can benefit

– royalmail – business learns from the experience too. Hugely benefits staff to be exposed to the environment

– question – salesforce gives 1% of time, what do corporates do?

– ideas and hours are logged internally, and IBM supports financially accordingly

– how do we take this idea to the other employers, to smaller businesses? Value of community contribution

– video message from allan gillespie, from goldman sachs – video stopped working

– allan gillespie – talks about social action – microsoft, building foundation years ago, burdened on africa poverty issues

– power of immunity, and immunisation – most poor communities only 25-35% get vaccines – people dying from preventable diseases

– prevent children suffering from diseases, kids can be educated, mothers can support family

– millenium development goals, monterey, california, creation by UN – 2000

chainreacction08 – goal 5 – reduction in preventable child deaths

– MS, gates, invested 1.5 billion – uk, and other european govts stepped up and also added to funds

france spain, italy, south africa, sweden, norway – funding secured over many years

– promise of funding used to secure loans to be paid off, across the program

– problems like refrigeration of vaccines with solar refrigerators, motorbikes, resources to make vaccines available

– 10 years – estimated 500 million children will be vaccinated, at least 10, 20 million children saved from death

– gates, un, gleneagles, uk, bank of england, city of london – chain of ripple to make change

– join leadership, government, politics, for sustainable success

– prof david grayson – chair of csr @ Cranfield Business School

– proposal asking businesses to see if a sustainable model for a new immunisation program might work

– fortuitious accident, that proposal landed on desk of banker at goldman sachs, who was looking for csr programs to engage with

– council for social action – need new ways of making change, collaborating

-key characteristics in paper which highlight what works in collaboration-pdf on council of social action website

these will not always be the right approach, takes great deal of time and energy to make programs work

requires significant investment from govt, business, and third sector

must have shared purpose, build deep relationships over time, for commitment to succeed

need for a common vocabulary, between business, govt and 3^rd sector

need capacity to engage with whats on offer, and to properly commit to the cause

extend collaboration common to business to partner with other organisations, new forms off collaboration

capacity for organisations to work with different types of

launch of a consulation – what are the determining critical factors?

-can you share what you’ve seen work? Different scales, different size?

– have the critical success factors been correctly identified?

– have key requirements that will lead to this success been identified?

– looking forward to getting more feedback on these ideas.

invitation to connect with BASAC that’s developing program for supporting community co-operation and participation

suggestion to connect the dots, connecting people together who are already doing amazing things

– unlocking talent, business response, how do we create a web based talent map of what’s already there??

– how do we take this challenge and make it simpler and easier for businesses to connect and collaborate

– ibm evangelists will offer advice, suggestions, find and ask for advice

royal mail – move away from evangelising, and making local connection

– learn across sectors, ripe environment of people who know how to use social networks

– simple actions, why so complicated?

– worldeka, more information, more networks

– suggestion of many ideas, diversity in nature, thriving on diversity

– royal mail – overarching aim is to make it easier and more accessible for businesses to participate, and engage

– not targetted at single solutions, or one solution, but many different solutions, and many different responses

– suggestion that firms make visible a choice to work because of csr, and make that visible

– talk about issues, not necessarily business

– choosing partners based on common values

– building brand and reputation, recruiting the best staff

– IBM actions were based on the values expressed through their staff jams

– tangible evidence from Legal and general research showing companies that implemented these values to outperform

– procurement from ethical suppliers, royal mail, constantly asked about what they’re doing on sustainability and social action

– companies genuinely interested in working with like minded organisations

– grad recruitment – if you’re not talking about work life, environment, you dont’ stand a chance

requires big change in mindset from organisations in civil society, and preparedness to work across sectors in new challenging ways

jeffery sachs – us against a common problem – not us and them anymore

how do we prevent stifling of ideas, increase cross-fertilisation of ideas

subject is more important than ever – need is greater than ever – feels too big to deal with alone

– individually we can help, collaboratively we can help even more

– stephen howard – ceo – business in the community – what can we take away? What difference can I make?

– the urgency has never been greater..

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Today (Monday 17th November 2008) marked the inauguration of Chain Reaction 08, a two day conference in London which “will bring together social leaders, community activists, policy makers, business leaders, young people and people like you from around the globe to share learning and to generate new ideas for social change, locally, nationally and globally.”

Today also marches the launch of Global Entrepreneurship Week “the first worldwide celebration of enterprise, which aims to unleash young people’s enterprising ideas and address some of society’s biggest issues, from poverty reduction through to climate change.”

As the day ends in London, and all the delegates wind down, and finish up for the day, later, half way across the other side of the world, in San Francisco, there is another conversation about to begin, at The Global Summit where the question will be asked – “What will it take to build a sustainable future?”.  The Global Summit(TM) a world-wide partnership for a sustainable future, is laying the foundation for annual Summits across the globe. The Global Summit(TM) begins with a two-day symposium and culturally rich welcome reception. Outcomes include guiding principals for a sustainable world across six key social and economic sectors, a blue print for the world’s first global citizen voter platform and an online collaboration system that maximizes our collective impact. Learn more about this event by either reading this press release, or by visiting the website of the Empowerment works – the organisation responsible for putting on the event.

It seems like this week could truly mark the beginning of a significant changing tide in the world we live in today.. I’ll be personally attending Chain Reaction 08, where I’ll be socially reporting on the event, via twitter, and blogging, as best I can.  At the same time two dear friends, fellow facilitators of the Awakening the Dreamer Symposium, and former colleagues from The Pachamama Alliance where I volunteered for 9 months will be attending The Global Summit in San Francisco.  We’re planning to organise a conference call, after both events, to find out about each others experiences of what was shared, and to find out threads between the two events, that we might be able to start weaving together, between the two gatherings, half a world away from each other..

I don’t know about how much virtual engagement will occur at The Global Summit, but we’ll have plenty of resources to engage people online, coming out of the conference, so please do connect into the conversations in whatever way you feel would work best!!

Whilst clarifiying a few details for The Global Summit, I’ve discovered a few more relevant happenings this week..

This week the following related events are also happening, or did already happen:

Governor’s Global Climate Summit, Nov 18th and 19th, 2008, in Beverly Hills, California,
convened by Governor Schwarzenegger

The G-20 Global Economic Summit, on Nov 15th and 16th, 2008, in DC, organised by President Bush.
You can also read the Full G-20 Declaration.

The first pan-European Town Meeting on Climate Change, 15th Nov, 2008, simultaneously in Florence, (Italy), Cornellà de Llobregat (Barcelona, Spain) and Poitiers (France), in the context of the IDEAL-EU project, one of the ongoing Preparatory Actions on eParticipation funded by the European Commission.

So it’ll be interesting to see with all this flurry of activity, what long term sustainable social change could come out of these programs? and what actually ends up coming out of all these meetings…

If you’d like to engage with Chain Reaction 08 – we’re deliberately including an online social element to the community interactions, and so would like to extend the invitation to everyone to join in, participate, and collaborate.

You can start by tagging everything you generate with the official tag of chainreaction08 – so everytime you blog, tweet, post a photo on flickr, or just generally include anything that you would like to include in the conversation, be sure to include that tag (except if you’re replying to something that’s been said in twitter, in which case the fact you’re replying will mean that the earlier part of the conversation, as well as your response will appear in the results :)  This applies to all people who are at the event, and watching from their homes too :)

On twitter, to search for a keyword, you can use http://search.twitter.com and put in the keyword terms for Chain Reaction 08.

A comprehensive query, that includes all related variations can be found by visiting http://tinyurl.com/5pu375 – this will provide you with a complete list of all posts on twitter relating to the London Chain Reaction 08 event. (The RSS Feed for this query can be found here).

For photos, everyone’s been asked to post them on flickr, and to use the keyword tag of chainreaction08 to make sure that they are visible to everyone who is looking for images from the event.  If you’d like to see the latest photos that have been uploaded, just visit here.  If you happen to attend the Chain Reaction 08 event, and have pictures that you’d like to share with the other participants, then I’d like to invite you to create your very own free flickr account, and post the photos you’ve taken during the course of the two days onto flickr, making sure that you tag all your photos with “chainreaction08” (without the quotes, of course!)

You can also find relevant blog posts, that will help weave a connection between the participants of Chain Reaction 08.  Again, if you want to have your blog appear to other people, make sure that when you post your blog, you include the tag chainreaction08, so that other people can find it, when they are looking for related content..

Fortunately, Google has integrated it’s video search into a single interface, that comes from multiple sources, so you can also find all videos from the event, that are shared on youtube and google video using the chainreaction08 tag.

There is also content being video’d and streamed directly online, throughout the event courtesy of David Wilcox, and Qik…

Then, most importantly, we also have an active online community at http://chain-reaction.crowdvine.com/ so if you don’t happen to have been able to join the event, live, or want to join in from a distance, the online community will undoubtedly be a rich resource, that connects people together long after chain reaction 08 is over, and perhaps by chain reaction 09, there’ll be an international dimension occurring simultaneously at the same time.

If I happen to have missed any resources, please add them into the comments section below, and I’ll be sure to update this page, to properly reflect all the resources, and references relating to ChainReaction08, so that everyone can benefit from knowing where to find everything related and relevant to a matter dear to our hearts.

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I’m an avid reader of Steve Pavlina’s Blog, and an entry I was reading today, got me thinking.. I just had to post a response.

Steve Pavlina, for those of you who’ve never heard of him, is a Personal Development Innovater, who through his blog, and website is sharing his experiences with the world, with regards to his own personal growth and development.  He often experiments publicly, and shares the results in a very live, and timely manner.  At times, it’s almost as if you’re going through the trials with him, and living through the daily experiences that he shares.  His thoughts and insights are certainly truly eye opening, and I’m reminded whenever I read his blog, of just some of the wonderful qualities, that I pray one day I might posess.

He recently shared an interesting take on health.  Admittedly, it’s not the first time that I’ve heard the analogy.  In fact, my own personal inspiration towards living a healthy and active lifestyle is Jason “The Juicemaster” Vale, author of Slim 4 Life, and a man to who I owe a deep debt of gratitude, for introducing me to the juicing way of life.. Cheers Jason!

So as I was reading this blog entry, that talks about the cells detoxing, and about how diet can affect our thinking and our ability to experience peak mental and emotional states, and I wonder how consciously do I choose the food that I eat?? Do I sometimes choose to deliberately supress elevated states of heightened awareness, and deeper emotions??  I know at times I’m drawn to eating meat, partly because it makes me feel heavier, and denser, and less aware, and less conscious.  It has a numbing effect, perhaps a bit like alcohol might, for people who drink alcohol to drown their sorrows.

At other times, I’ll be drawn to carbohydrates, like breads, and rice, to give me a “heavy” filled feeling inside.  It’s almost as if it’s not enough to eat and be fed, I need to feel “full”.  But that “fullness” is sometimes something that isn’t necessarily a very empowering state.  I know that at times I’ll experience a craving, ravenous hunger, which will make me just want to continue eating, and then eventually, once I’m satisfied, I’ll have to just stop for a while and let my body digest.  Jason, talks about it as your body going comatose, whilst it deals with this influx of food, which if the body doesn’t shut down every other system, and deal with, you would end up dying.. An example being the typical Christmas post-lunch snooze, which is more a coma induced recovery period, where the body is frantically trying to process all this freshly eaten food, before it shuts the body down completely.

It might seem an intense, or extreme view to take, but having self-induced these over indulgent meals, where the body just doesn’t seem to be able to cope with the sheer quantity of food that I’m consuming, it naturally puts me in a spot, where I end up just slowing down, resting for a while, to let my body digest, and get back into being alive again a short while later.

Paradoxically, I’ve found that I can always get a comfortable “full” feeling, and not feel like I’m about to shut down completely, whenever I make sure I have lots of wholesome, fresh, raw fruits or veggies as a part of my meal (either as juice, or typically as salads).  Whenever I eat like this, then I end a meal feeling filled, but not on the verge of having to shut down, and I continue with my life.  Interestingly, my emotional and mental states seem to almost feed on these cravings, and the mood swings seem to play a key part in the emotional attachment to eating.

What I have found particularly interesting, is that when I’m working on something meaningless, and empty, the feeling inside is the same, and the desire to eat more occurs.  I used that partly to my advantage with my previous employer, where I would stock up on snacks of fruit, knowing that I would want to snack away whilst working, because of how unengaging the work was.  Equally I knew that by snacking on fruit, at least I would be positively contributing to my health, instead of allowing it to continue to deteriorate.

Conversely, whenever I complete something that’s really meaningfull, or feels like it’s a real accomplishment, I feel that same fullness inside, that I would sometimes experience with food.  The biggest difference being that when I eat something and feel full, I know I’ve been fed, on a very physical level.  When I write something, or complete some piece of work, and it’s “done”, I’m apparently still fed, since the sense of accomplishment, in writing or completing something mirrors that sense of being filled.  The difference is, that when I’m engaged with something that consumes me, all thoughts of food, and hunger become secondary, and I no longer engage with food on the same terms.  It’s almost like food becomes a distraction to my work, and I genuinely am not interested in eating anything, until I finish what I’m in the middle of doing.

Interestingly, I completed fasting for a whole month, during the Muslim month of Ramadan recently, and during Ramadan, as an observant Muslim, you don’t eat between sunrise and sunset.  What I found was that in the first few days, whilst I might notice the fasting and the hunger closer to the end of the day, by the end of the month, my body was completely adjusted to the new eating patterns, and didn’t even twinge a little, when seeing others eating food, or when the typical lunch time came around.

Now, a few months on, I’m starting to wonder.. is it because I know that I’m not going to eat, that perhaps I kept myself engaged in activities, that were sufficiently engaging, that I didn’t feel hungry??

Is hunger really a physical hunger anymore?? With the amount of processed foods we eat these days, and with a real availability of food whenever, and wherever we want it, do we really know when our bodies are truly hungry anymore??  Is part of our conditioned “hunger” response to do with some of the suggested artificial sugar highs, some of the false hungers caused by eating too much refined sugar, or white refined carbs??  What would we naturally feel hungry for, if we didn’t have chemicals, and mental conditioning to influence our natural hunger patterns?

I’m sure in time I might get to the bottom of these questions myself.  For now, I’m just going to observe Steve Pavlina’s experiment living on nothing but raw juice for 92 days, and pay more attention to the food I’m eating, and the emotional highs and low’s I’m going through.

Though it really does make me wonder.. are we as a planet, plagued by diseases like obesity, because we’re so caught up in the physical world, and have so conditioned our bodies to respond to food, as a satiating source of hunger, that we mask up and hide the true hungers of our minds need to be expressive? Of our emotions needs to be felt? and of our individual, personal need to contribute in a valuable and meaningful way??  Share your thoughts and insights in the comments below..

Now that I’ve fed my soul, time to go nourish my body, with some food ;)

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